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The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

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Building a hardware-enabled subscription business
Growth

Building a hardware-enabled subscription business

On the podcast, I talk with Michael and Mark about the boom in hardware-enabled subscriptions, why nothing worked until they stopped optimizing and started building a better product, and how they doubled their price to $79 even though the data said they could charge more.

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