Featured Post
11 Lessons you’ll want to remember from App Growth Annual 2025
Scannable takeaways, snackable insights, and tactics you can ship tomorrow
RevenueCat blog - page 9
The experiments that grew Zumba’s LTV by 17%
Why the world’s biggest dance brand waited 24 years to launch an app and what happened next
App Growth Annual 2025: Registration now open for NYC (and online)
We're back! New city, twice the workshops, same amazing vibes.
How to monetize your AI app with virtual currencies
Learn how yo utilize RevenueCat's virtual currencies to power your in-app economies
Announcing RevenueCat virtual currency – monetize beyond subscriptions
Launch your own coin or credit system in minutes. With RevenueCat virtual currency, you can sell packs, grant bonuses, and manage balances across iOS, Android, and web
How to win Shipaton, part 1: coming up with an idea
Don’t know what to build for Shipaton? A 45x hackathon winner breaks down how to find and validate app ideas that solve real problems—and have a shot at winning.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
How Rudrank Riyam won Shipaton’s Build in Public Award by sharing every step
Behind the scenes of a Shipaton-winning launch — from prototype to community-powered release.
Stop focusing on LTV to CAC: It’s a terrible metric for subscription apps
Why LTV:CAC falls short and what subscription apps should measure instead
From first app to WWDC winner: Leandro Tolaini’s Shipaton story
How building his first app led Leandro Tolaini from Shipaton to winning WWDC's Student Challenge
Play Billing Library 8 support in Purchases SDK v9.0.0
Google Play Billing Library 8 introduces multiple purchase options for one-time products, non-expiring subscriptions, improved error handling, and removes support for querying expired subscriptions and consumed products.
Subscribe to our newsletter
Introductory offers: a key lever for growth
Introductory offers drove a 433% conversion lift and cut CPA to $13
Weekly subscriptions: when do seven-day plans make sense?
A deep dive into the value and usage of weekly subscriptions
The metrics that actually help you scale paid ads profitably
Why chasing CPC and CTR won’t grow your subscription app
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom