Featured Post
Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
Growth blog posts - page 14
A practical guide to Google app campaigns
Demystifying Google app campaigns: a deep-dive into the potential, challenges, and optimization strategies for app promotion success.
Subscribe to the Sub Club Newsletter for insider insights & expert advice
Sign up for the biweekly Sub Club Newsletter and stay ahead of the curve.
How Headspace optimized revenue by gating content — Shreya Oswal and Keya Patel, Headspace
In this episode, Shreya and Keya explore Headspace's freemium model evolution, mission-monetization balance, and the power of incentive-free referral programs.
Everything publishers need to know about app store fees, guidelines, and compliance
How news and magazine apps can turn mobile readers into subscribers — without falling foul of Apple and Google.
WWDC 2023 highlights: What’s in store for subscription apps
Charlie Chapman shares his first impressions of WWDC 2023
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
The ultimate guide to App Store rejections
How to avoid App Store rejections and what to do when you get one.
Hitting 2M downloads without funding, employees, or learning to code — Ania Wysocka, Rootd
On this episode: the one small tweak that increased revenue 5X, growing an app organically, and how hiring an ASO consultant actually tanked downloads.
How to strengthen your subscription monetization strategy with CRM: a beginner’s guide
Too many apps neglect customer relationship management. This beginner's guide to CRM will prevent your app from being one of them.
Product lessons from a profitable, $20M ARR subscription app — Jesse Venticinque, Fitbod
Jesse Venticinque tells us why we should listen more to non-subscribing users and why word-of-mouth should be core to your growth.
Subscribe to our newsletter
Want a big community? Work out your freemium strategy — Podcast with Shaun Steingold of Momentum Labs
Offering a free trial? According to Shaun Steingold, you might want to rethink your approach.
The science of account structure in Apple Search Ads: How to do it right
A comprehensive guide to semantics-based and value-based approaches to account structure.
Three of the ways that Paired 4x’d revenues
From building the right team, diversifying your channels, to using influencers — here's how your startup can grow like Paired.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom