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Announcing Shipaton 2026: Ship an app, win big, join the fun
Shipaton 2026 — RevenueCat's global hackathon for mobile app builders, August 1 to September 30
Growth blog posts - page 14
How to use RevenueCat server-to-server events for SKAdNetwork attributionHow to use RevenueCat server-to-server events for SKAdNetwork attribution
A practical guide to tracking trial conversions and improving SKAdNetwork attribution with RevenueCat.
Five North Star Metrics that drive real subscription growthFive North Star Metrics that drive real subscription growth
The key metrics that lead to sustainable subscription growth.
Subscription pricing psychology: How to influence purchasing decisionsSubscription pricing psychology: How to influence purchasing decisions
Five principles to better communicate your prices
Freemium mistakes, brand wins, and trusting your gut – lessons from Deezer’s Sherina KhalidiFreemium mistakes, brand wins, and trusting your gut – lessons from Deezer’s Sherina Khalidi
How Deezer balanced performance and brand marketing, fixed its freemium strategy, and learned when to ignore A/B test results.
How Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription successHow Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription success
How creative testing and paywall tweaks helped Zumba scale to $4.5M ARR in 14 months
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
What you need to know about Apple’s Advanced Commerce API
Apple’s latest API aims to simplify complex in-app purchases - ideal for apps with large catalogs and bundled subscriptions.
The MaxDiff method: A smarter way to test paywall value propositionsThe MaxDiff method: A smarter way to test paywall value propositions
At Applica, we’ve run countless paywall experiments, and this method consistently helps us understand what matters most to users.
How a dorm room project became a 5M MAU scanning appHow a dorm room project became a 5M MAU scanning app
From a student side project to a thriving business - how Genius Scan stayed focused on users and kept growing.
What drives your users to pay? Jobs to Be Done has the answersWhat drives your users to pay? Jobs to Be Done has the answers
Understand what motivates users and turn insights into revenue.
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What customer interviews can teach you about your pricing strategyWhat customer interviews can teach you about your pricing strategy
How to uncover real insights about pricing without falling for common biases
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How paid campaigns affect your app’s organic trafficHow paid campaigns affect your app’s organic traffic
Explore the connection between paid campaigns and organic app growth—and how to make them work together.
Benchmarks are a jumping-off point, not the end-all, be-all — Phil Carter, Elemental GrowthBenchmarks are a jumping-off point, not the end-all, be-all — Phil Carter, Elemental Growth
Learn how Phil Carter's Subscription Value Loop framework helps subscription apps scale sustainably—plus, why balancing data with intuition is the key to growth.
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