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Announcing Shipaton 2026: Ship an app, win big, join the fun
Shipaton 2026 — RevenueCat's global hackathon for mobile app builders, August 1 to September 30
Growth blog posts - page 15
How Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription successHow Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription success
How creative testing and paywall tweaks helped Zumba scale to $4.5M ARR in 14 months
What you need to know about Apple’s Advanced Commerce APIWhat you need to know about Apple’s Advanced Commerce API
Apple’s latest API aims to simplify complex in-app purchases - ideal for apps with large catalogs and bundled subscriptions.
The MaxDiff method: A smarter way to test paywall value propositionsThe MaxDiff method: A smarter way to test paywall value propositions
At Applica, we’ve run countless paywall experiments, and this method consistently helps us understand what matters most to users.
How a dorm room project became a 5M MAU scanning appHow a dorm room project became a 5M MAU scanning app
From a student side project to a thriving business - how Genius Scan stayed focused on users and kept growing.
What drives your users to pay? Jobs to Be Done has the answersWhat drives your users to pay? Jobs to Be Done has the answers
Understand what motivates users and turn insights into revenue.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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What customer interviews can teach you about your pricing strategy
How to uncover real insights about pricing without falling for common biases
How paid campaigns affect your app’s organic trafficHow paid campaigns affect your app’s organic traffic
Explore the connection between paid campaigns and organic app growth—and how to make them work together.
Benchmarks are a jumping-off point, not the end-all, be-all — Phil Carter, Elemental GrowthBenchmarks are a jumping-off point, not the end-all, be-all — Phil Carter, Elemental Growth
Learn how Phil Carter's Subscription Value Loop framework helps subscription apps scale sustainably—plus, why balancing data with intuition is the key to growth.
Smart discounting strategies: When, why, and how to offer dealsSmart discounting strategies: When, why, and how to offer deals
Smart discounting strategies: Use deals to drive growth without risking your app’s profitability.
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“Web-to-app gives you the ability to control the user journey and funnel more effectively” — Nathan Hudson, Perceptycs“Web-to-app gives you the ability to control the user journey and funnel more effectively” — Nathan Hudson, Perceptycs
From the web to your app: Insights on the rising web-to-app trend
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How to tackle New Year’s subscription churnHow to tackle New Year’s subscription churn
Beat the New Year’s subscription hangover before it starts
The complete guide to SKAdNetwork for subscription appsThe complete guide to SKAdNetwork for subscription apps
Understanding Apple's privacy-first attribution
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