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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026
Essential insights from the world’s largest subscription app dataset
Growth blog posts - page 15
Get early access to a new subscription app benchmarking tool
Discover new growth opportunities for your app with the Subscription Value Loop benchmarking tool — powered by RevenueCat data.
“People are going web-to-app for the wrong reasons…” — Thomas Petit, Independent App Consultant
Discover the true potential of web-to-app beyond just avoiding fees. Reach new audiences, enhance B2B support, and tailor user journeys for greater success.
When is the best time to send a win-back offer?
Understanding the optimal timing for re-engaging users
“Our users are everywhere, so we feel like our marketing should be everywhere” — Steven Meyers, Babbel
Babbel's Steven Meyers on how the language-learning app finds success with traditional offline marketing channels.
“Data in itself is not a value add.. It’s whether or not you’re turning it into meaningful insights” — Taylor Wells, News Corp
Rethinking data: Key lessons from News Corp and Disney+ on effective analytics.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
The pros and cons of web-to-app funnels
Are web-to-app journeys a good fit for your app?
AltStore and the future of 3rd-party app stores: Q&A with founder Riley Testut
Exploring the challenges and innovations behind the EU's first third-party iOS App Store in the wake of new Apple regulations.
Using web-to-app to go from 0-1 with your paid user acquisition
It’s one piece on your way to profitable growth.
How apps can innovate
Innovation isn't accidental, it's designed.
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How to win back lost customers
A beginner's guide to win-back campaigns from Aperture's Hannah Parvaz
“The first idea isn’t really that important… just start moving and build anything.” — Sebastian Röhl, HabitKit
Sebastian Röhl shares his journey from a corporate job to indie app success with HabitKit on the Sub Club podcast.
AdAttributionKit: What subscription apps need to know
Is this a meaningful successor to SKAdNetwork?
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom