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Start at the finish line: why you should design your activation journey backwards
How to reverse-engineer loyal users
Growth blog posts - page 15
Building a lovable alien and a $1M ARR AI appBuilding a lovable alien and a $1M ARR AI app
Ajay Mehta explains how smart monetization and standout characters helped Tolan cut through the AI hype.
How four paywall redesigns boosted conversions and revenueHow four paywall redesigns boosted conversions and revenue
What actually worked when redesigning paywalls across fintech, gaming, and health.
Dare to test an ugly paywall? Here’s why you shouldDare to test an ugly paywall? Here’s why you should
Why stripping back design elements could be the key to better paywall performance.
Jacob and David break down the subscription app playbook for 2025Jacob and David break down the subscription app playbook for 2025
AI apps are earning more per subscriber, hybrid monetization is on the rise, and trial timing is more critical than ever.
How to use pricing research to price your app effectivelyHow to use pricing research to price your app effectively
Three proven pricing research methods to guide your strategy
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Building sustainable growth loops and lasting habits — Anton Derlyatka, Sweatcoin
Sweatcoin turned walking into a currency - but its real success comes from engineered virality and habit-forming design.
Daily Sub Club minisodes leading up to the State of Subscription Apps 2025Daily Sub Club minisodes leading up to the State of Subscription Apps 2025
Bite-sized insights from top app operators - dropping every day until the full report launch
Are subscription trials dead in South Korea? What developers need to know about the country’s new subscription rulesAre subscription trials dead in South Korea? What developers need to know about the country’s new subscription rules
South Korea’s updated regulations are redefining free trials and subscription renewals: What you should know
Is it time to stop offering free trials? Here’s why you should A/B test itIs it time to stop offering free trials? Here’s why you should A/B test it
Free trials can boost conversions, but they can also drain revenue. Should your app take the risk?
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Why Google App Campaigns is high reward, high maintenance — Ashley Black, Candid ConsultingWhy Google App Campaigns is high reward, high maintenance — Ashley Black, Candid Consulting
Google’s ad platform offers huge growth potential... but only if you keep a close eye on where your budget is going
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How to use RevenueCat server-to-server events for SKAdNetwork attributionHow to use RevenueCat server-to-server events for SKAdNetwork attribution
A practical guide to tracking trial conversions and improving SKAdNetwork attribution with RevenueCat.
Five North Star Metrics that drive real subscription growthFive North Star Metrics that drive real subscription growth
The key metrics that lead to sustainable subscription growth.
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