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The State of Subscription Apps 2025: The year AI ate everything
AI, hybrid monetization, and retention are reshaping subscription apps. Here’s what the data says.
Growth blog posts - page 15
You’ve Shipped With RevenueCat, Now What?
Our quick getting started guide
Understanding Subscription App Benchmarks
And take a pulse on your mobile app business
How many subscribers should you expect after one year?
Average retention rates at the end of one year
Understanding App Store Payments and Revenue Reporting
A chat with Ariel Michaeli, co-founder and CEO of Appfigures
Scaling App Marketing Teams from Scratch
The top app's CMO shares brand marketing strategies in a post-IDFA world
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Does Apple Keep its Commission After You Refund a Purchase?
We did a little sleuthing and here's our answer
How Subscription Duration Impacts Renewal Rates
We analyzed 10,000+ apps to find out
How do I measure Apple Search Ads campaigns?
Tracking, charting, and analyzing your ASA campaigns
Growing a Consumer Subscription App
How subscription apps can use metrics to grow strategically
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What’s a Good Monthly Renewal Rate?
We analyzed 10,000+ apps to find out
How a Membership Mindset Can Help Reduce Churn
Robbie Kellman Baxter on finding super users, subscription fatigue, and more
50 actionable tips to grow your subscription app
Zach Shakked shares everything he's learned from the past 8 years
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom