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11 Lessons you’ll want to remember from App Growth Annual 2025
Scannable takeaways, snackable insights, and tactics you can ship tomorrow
Growth blog posts - page 15
“Meta has a very strong algorithm… They’re good at finding your audience for you” — Marcus Burke, Independent Consultant
Marcus Burke on the past, present, and future of Meta ads.
Expanding from iOS to Android: A subscription app’s guide to Android
The majority of the world’s mobile users are on Android. What are the challenges and opportunities for iOS app companies?
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Am I a trader? And other existential questions for developers
Making sense of App Store Connect's latest change from Apple's DSA compliance.
“You have so little time to capture somebody’s attention” — David Barnard, Weather Up
The interviewer becomes the interviewee as Charlie Chapman talks to David about lessons from a lackluster launch.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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Four months after launching my app, someone offered to buy it: Here’s why I didn’t sell
Indie developer Eric Duffett takes us through the story of negotiating a deal on Shot Pattern (and what gave him the confidence to say no)
Building an app business is hard
Eight app founders share the raw truths of building an app business — from adaptation to innovation.
Building mobile apps as side projects for fun, learning, and profit
Why app side projects are a win for everyone
Experts predict what’s going to happen with subscription apps in 2024
Innovation through AI, strategic approaches to user retention, and adaptation to regulatory changes are common themes.
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“Content marketing is a long-term thing… You’re building brand and trust” — Fares Ksebati, MySwimPro
On the podcast we talk with Fares about how to build your own content marketing machine.
How to launch your app: Tips, ideas, and campaigns for a successful launch
Tips and launch tactics from apps like CardPointers, Nomorobo, and Opal.
Apple’s response to the EU’s Digital Markets Act: What app developers need to know
Making sense of Apple’s sweeping changes to App Store policies in the EU
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