Latest Post
Understanding lifetime value (LTV) for subscription apps
What is LTV? Understand why it matters, its limitations, and how RevenueCat helps.
Growth blog posts - page 2
Net Promoter Score (NPS) for subscription apps: What you need to know
How to use customer feedback from NPS surveys to drive growth
Insights from Dilip Reddy on brand defense, ROAS, and scaling for Apple Search Ads
The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for.
After the Ship: Why and how to launch your Ship-a-ton project on Product Hunt
Product Hunt is a great channel to find initial traction for your new app. Find out why and how to launch your app on Product Hunt, plus learn about a very special opportunity for Ship-a-ton projects
Get early access to a new subscription app benchmarking tool
Discover new growth opportunities for your app with the Subscription Value Loop benchmarking tool — powered by RevenueCat data.
“People are going web-to-app for the wrong reasons…” — Thomas Petit, Independent App Consultant
Discover the true potential of web-to-app beyond just avoiding fees. Reach new audiences, enhance B2B support, and tailor user journeys for greater success.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
When is the best time to send a win-back offer?
Understanding the optimal timing for re-engaging users
“Our users are everywhere, so we feel like our marketing should be everywhere” — Steven Meyers, Babbel
Babbel's Steven Meyers on how the language-learning app finds success with traditional offline marketing channels.
“Data in itself is not a value add.. It’s whether or not you’re turning it into meaningful insights” — Taylor Wells, News Corp
Rethinking data: Key lessons from News Corp and Disney+ on effective analytics.
The pros and cons of web-to-app funnels
Are web-to-app journeys a good fit for your app?
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AltStore and the future of 3rd-party app stores: Q&A with founder Riley Testut
Exploring the challenges and innovations behind the EU's first third-party iOS App Store in the wake of new Apple regulations.
Using web-to-app to go from 0-1 with your paid user acquisition
It’s one piece on your way to profitable growth.
How apps can innovate
Innovation isn't accidental, it's designed.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom