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Five North Star Metrics that drive real subscription growth
The key metrics that lead to sustainable subscription growth.
Growth blog posts - page 6
“The [experiments] that have really worked are very bare bones” — Ramit Arora, Microsoft
How the Microsoft 365 team optimizes their apps for ASO and monetization.
Content marketing tips for apps: Seven lessons we can learn from MySwimPro
It takes time and a lot of hard work, but content, and the community that builds up around it, can help drive long-term sustainable growth.
“Competing on the App Store, you have to operate like a startup” — Ramit Arora, Microsoft
Operating like a start-up inside the world’s biggest company
Five takeaways from App Promotion Summit London 2024
Could weekly subscriptions, web-to-app, and empathy-based onboarding be your next unlocks for growth?
The Subscription Value Loop: A framework for subscription app growth
How value creation, value delivery, and value capture form the backbone of sustainable subscription app growth.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
How to increase trial conversion rates without adding new features
Focus on how you sell and your audience, not just what you're selling.
“Pick a problem that you want to work on for 10 years, even if it were to fail” — Val Agostino, Monarch Money
Time, talent, and money will get you far — but to ride the downs as well as the ups, you need passion.
TAM SAM SOM for apps: Everything subscription apps need to know
What are total addressable market, serviceable addressable market, and serviceable obtainable market and how should you use them?
How to make money on the visionOS App Store
It may not be the gold rush that the original App Store was, but now is the time for experimentation and innovation.
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“Meta has a very strong algorithm… They’re good at finding your audience for you” — Marcus Burke, Independent Consultant
Marcus Burke on the past, present, and future of Meta ads.
Expanding from iOS to Android: A subscription app’s guide to Android
The majority of the world’s mobile users are on Android. What are the challenges and opportunities for iOS app companies?
RevenueCat at MAU 2024: Live Sub Club recording and Exclusive Events!
Join RevenueCat at MAU 2024, Las Vegas
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom