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Growth blog posts - page 7
R.I.P. toggle paywall: we hardly knew yeR.I.P. toggle paywall: we hardly knew ye
Apple is now rejecting apps that use a free trial toggle on their paywalls. Here's the story of the toggle, why it's being killed, and what to build instead
Why hybrid monetization is the default model for subscription apps in 2026Why hybrid monetization is the default model for subscription apps in 2026
Subscription-only monetization models are breaking down in the AI era
How ElevenLabs builds and grows consumer AI apps without losing speed or clarityHow ElevenLabs builds and grows consumer AI apps without losing speed or clarity
On the podcast: how earned media can drive paid performance, building features that make for good tweets, and why stripping out your onboarding quiz might beat optimizing it.
How Sebastian Röhl built HabitKit by sticking with what worked (and starting over when it didn’t)How Sebastian Röhl built HabitKit by sticking with what worked (and starting over when it didn’t)
On the podcast, I talk with Sebastian about the power of building in public, how persistence pays off when growth is slow, and why focusing on user needs and iterative improvement can lead to unexpected success in indie app development.
Why most activation metrics don’t predict who will stay (and what to use instead)Why most activation metrics don’t predict who will stay (and what to use instead)
A framework for predicting retention and revenue in subscription apps
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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Ship early, learn faster: speed as a strategy for early-stage app growth
When to move fast, when to slow down, and how to learn without breaking trust
How Cem Kansu helped Duolingo scale monetization without breaking freemiumHow Cem Kansu helped Duolingo scale monetization without breaking freemium
On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’ actually outperforms ‘try for free’.
How subscription apps can use hybrid monetization to capture more revenueHow subscription apps can use hybrid monetization to capture more revenue
How combining revenue models serves different users’ willingness to pay
NaadSadhana — the app that teaches classical music like a guruNaadSadhana — the app that teaches classical music like a guru
On the podcast, I talk with Sandeep about how a frustrated student’s struggle inspired him to create NaadSadhana, a revolutionary AI-driven app that helps singers perfect their pitch in real time. We dive into how his journey—from Microsoft and Google engineer to Apple Design Awa
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5 web-to-app funnel examples that actually convert5 web-to-app funnel examples that actually convert
Learn what works (and why)
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How Jeff Morris drives growth and monetization in mobileHow Jeff Morris drives growth and monetization in mobile
On the podcast, I talk with Jeff about Tinder's $50 million paywall win. Why now is such a great time to build apps, and how hard paywalls can mislead you about product-market fit.
How Peloton lost me after a price hike and what they could have done differentlyHow Peloton lost me after a price hike and what they could have done differently
9 practical retention lessons subscription apps can use during price increases
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