We analyzed 5,000 subscription apps to see how new paying customers, six-month revenue, and paywall patterns changed across Black Friday, Christmas, and New Year.
“Money will come” – How Super Unlimited built the #1 VPN by not optimizing for revenueOn the podcast: the product-driven growth loop behind the #1 VPN app in the world, why they intentionally leave money on the table, and how the prettiest design often loses in their A/B tests.
AI features are eroding your subscription app’s margins — here’s how to fix itOn the hidden cost of AI features, and why you should treat AI usage like paid media spend
“Solve time, and they’ll pay you”On the podcast: Antoine shares how he built RocketSim from an internal tool into a thriving business, the challenges of scaling as an indie developer, and the key marketing insights that drove growth—without relying on traditional ads or influencer campaigns.
Why free trials don’t make sense anymore (and what user acquisition tactic to try instead)Why short trials, AI costs, and web funnels are forcing UA teams to rethink free trials
The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026Essential insights from the world’s largest subscription app dataset
Interviews and deep dives with the experts behind the biggest apps in the world.
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How to design trials that build habits, reduce churn, and drive revenue
How Coconote hit $1M ARR in 4 months with no paid adsOn the podcast: about hitting $1M ARR in four months with no paid ads, why trial extensions beat discounts for saving cancellations, and why you should be hiring content creators, not influencers.
Beyond SKAN: why standard app campaigns no longer define mobile UAHow enhanced app campaigns reshape attribution, reach, and control
From spite-driven development to community-powered successOn the podcast: Adrian Eves about his path from Apple’s accessibility team to indie app development, building Pediapal and Auralog from personal health challenges. We cover lessons from launching, redesigning with Liquid Glass, navigating App Store features, and how community—fro
Building a hardware-enabled subscription businessOn the podcast, I talk with Michael and Mark about the boom in hardware-enabled subscriptions, why nothing worked until they stopped optimizing and started building a better product, and how they doubled their price to $79 even though the data said they could charge more.
Building Helm: turning App Store pain into a product developers loveOn the podcast, I sit down with Pol and Hidde to discuss the frustrations developers face with App Store Connect, how they turned their own pain points into Helm, and why automating app launches and translations has become a game-changer for indie developers.
R.I.P. toggle paywall: we hardly knew yeApple is now rejecting apps that use a free trial toggle on their paywalls. Here's the story of the toggle, why it's being killed, and what to build instead
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