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Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
RevenueCat blog - page 11
Retargeting ads: An overlooked tactic for winback & reactivation
A relatively easy but overlooked way to win back and reactivate churned users.
WWDC ’24 recap on the Sub Club podcast — David Barnard, Jacob Eiting, Charlie Chapman
On the podcast: Highlights from WWDC 2024 and what they mean for subscription apps and RevenueCat users.
StoreKit 1 deprecation and what else is new for subscription apps at WWDC 2024
What's new for subscription apps from this year's WWDC.
This June, we’re coming to New York!
See you there?
8 things Microsoft can teach us about building successful subscription apps
With some of the best monetized productivity apps on the App Store, what can startups learn from the biggest company in the world?
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
“I think that people have the misconception of innovation being spontaneous” — Asya Paloni, Welltory
What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app.
Grow your app with RevenueCat: An intro for app marketers
Your job is to grow your app and it's our job to make that possible.
“Developers who take that time to understand [Android] is a different platform…reap a lot more rewards” — Sarah Karam, Google
Insider tips for building better, more profitable Android apps
“The [experiments] that have really worked are very bare bones” — Ramit Arora, Microsoft
How the Microsoft 365 team optimizes their apps for ASO and monetization.
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Introducing Google Play Billing Library 7: New Features and Migration Guide
Everything you need to know about Google Play Billing Library 7
Content marketing tips for apps: Seven lessons we can learn from MySwimPro
It takes time and a lot of hard work, but content, and the community that builds up around it, can help drive long-term sustainable growth.
“Competing on the App Store, you have to operate like a startup” — Ramit Arora, Microsoft
Operating like a start-up inside the world’s biggest company
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom