
Do holiday offers bring subscription apps more than a sales spike? Data from 5K apps
We analyzed 5,000 subscription apps to see how new paying customers, six-month revenue, and paywall patterns changed across Black Friday, Christmas, and New Year.

We analyzed 5,000 subscription apps to see how new paying customers, six-month revenue, and paywall patterns changed across Black Friday, Christmas, and New Year.
Running custom built paywalls alongside RevenueCat PaywallsHow to combine custom builts paywalls with RevenueCat paywalls for flexible experiments, targeted offers, and complex user journeys.
R.I.P. toggle paywall: we hardly knew yeApple is now rejecting apps that use a free trial toggle on their paywalls. Here's the story of the toggle, why it's being killed, and what to build instead
RevenueCat React Native SDK adds React Native Web supportreact-native-purchases gets web support; single code-base for subscriptions on three different platforms.
You can still win Shipyard — multiply your changes by shipping to another briefMultiply your changes by shipping to another brief
Why hybrid monetization is the default model for subscription apps in 2026Subscription-only monetization models are breaking down in the AI era
Interviews and deep dives with the experts behind the biggest apps in the world.
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Clear answers on building, monetization, submissions, and judging
How ElevenLabs builds and grows consumer AI apps without losing speed or clarityOn the podcast: how earned media can drive paid performance, building features that make for good tweets, and why stripping out your onboarding quiz might beat optimizing it.
Handling edge cases in Google Play BillingExplains how to correctly handle common edge cases in Google Play Billing, including pending purchases, ITEM_ALREADY_OWNED errors, multi-quantity consumables, subscription downgrades, and network failures.
How to submit your app for ShipyardEverything you need to know to make your app installable, testable, and ready for Shipyard judging.
RevenueCat Paywalls changelogGet the latest updates to RevenueCat Paywalls
How Sebastian Röhl built HabitKit by sticking with what worked (and starting over when it didn’t)On the podcast, I talk with Sebastian about the power of building in public, how persistence pays off when growth is slow, and why focusing on user needs and iterative improvement can lead to unexpected success in indie app development.
Why most activation metrics don’t predict who will stay (and what to use instead)A framework for predicting retention and revenue in subscription apps
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