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Start at the finish line: why you should design your activation journey backwards
How to reverse-engineer loyal users
Blog - page 14
How Greg Cohn turned a failed app into a privacy powerhouseHow Greg Cohn turned a failed app into a privacy powerhouse
On this episode of Sub Club, Greg shares the journey of how a failed product pivoted into Burner, a mobile privacy tool that has changed the way people manage multiple phone numbers.
App-to-web: navigating external purchases in iOS and Android appsApp-to-web: navigating external purchases in iOS and Android apps
Everything you need to know about the rulings and regulations on app-to-web
November product updates: A Paywalls special with faster builds, sharper promos, and new proof pointsNovember product updates: A Paywalls special with faster builds, sharper promos, and new proof points
Figma-to-Paywalls export, faster editing, richer previews, countdown promos, and verified metrics sharing.
Why more ad channels for your subscription app doesn’t always mean less riskWhy more ad channels for your subscription app doesn’t always mean less risk
How to know when your team (and budget) are ready to diversify ad channels
Context wins: the hidden third dimension of paywall targetingContext wins: the hidden third dimension of paywall targeting
How paywall timing can reduce friction and drive conversion
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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Google Play’s subscription with Add-ons: guide to multi-line subscriptions
Read on to explore what multi-line subscriptions are, discuss practical strategies for using them effectively, walk through the implementation details using the Play Billing Library directly.
How Shotsy became the go-to app for GLP-1 trackingHow Shotsy became the go-to app for GLP-1 tracking
Aja Beckett created Shotsy, the go-to mobile app for GLP-1 medication tracking. She turned her personal health journey into a product loved by thousands, focusing on authenticity, user-first design, and a mission to empower people on similar paths.
UGC ads aren’t dead, they just evolved (and your app’s LTV depends on it)UGC ads aren’t dead, they just evolved (and your app’s LTV depends on it)
The rise of feed-native, value-first ad creatives
Android SDK lifecycle management with Hilt dependency injectionAndroid SDK lifecycle management with Hilt dependency injection
In this article, you'll dive deep into SDK lifecycle management with Hilt, dependency injection library.
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Start here: Black Friday, holiday sales, and promotional offersStart here: Black Friday, holiday sales, and promotional offers
Everything you need to set up a promotional offer for your subscription app
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When pricing becomes product strategyWhen pricing becomes product strategy
On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, and why you might want to try a longer onboarding, or a shorter one.
The definitive guide to video paywallsThe definitive guide to video paywalls
How you can leverage video to explain value, build trust, and boost paywall conversion rate
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