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Start at the finish line: why you should design your activation journey backwards
How to reverse-engineer loyal users
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What app buyers really want: insights from 10 leading acquirersWhat app buyers really want: insights from 10 leading acquirers
Dealmaker Evelin Herrera interviewed leading app buyers about the acquisition landscape in 2026 — here’s what every founder needs to know before selling
The play-once game that sparked an indie dev careerThe play-once game that sparked an indie dev career
On the podcast I talk with Taiwo about building games that are meant to be deleted, finding success by leaning into low retention instead of fighting it, and how a single unconventional idea led to Apple featuring his work and changing his career.
Monetize from Your IDE: AI assistant + RevenueCat MCP in the IntelliJ PluginMonetize from Your IDE: AI assistant + RevenueCat MCP in the IntelliJ Plugin
Explore how the AI Assistant works in RevenueCat's IntelliJ plugin, what you can accomplish with it to boost your subscription revenue.
How to monetize your app without adsHow to monetize your app without ads
The monetization paths that actually work — and why stay avoids ads for monetization
HDYHAU surveys as an attribution source: when they work (and what to do when they don’t)HDYHAU surveys as an attribution source: when they work (and what to do when they don’t)
When user recall aligns with social ads, and when it can skew channel performance
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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Announcing RevenueCat IntelliJ Plugin
We're announcing the RevenueCat IntelliJ plugin, which is a tool that integrates RevenueCat's core functionality directly into your IDE.
Web-to-app funnels: the complete 2026 guideWeb-to-app funnels: the complete 2026 guide
Benefits, pitfalls, and a blueprint to launch your first funnel
How Greg Cohn turned a failed app into a privacy powerhouseHow Greg Cohn turned a failed app into a privacy powerhouse
On this episode of Sub Club, Greg shares the journey of how a failed product pivoted into Burner, a mobile privacy tool that has changed the way people manage multiple phone numbers.
App-to-web: navigating external purchases in iOS and Android appsApp-to-web: navigating external purchases in iOS and Android apps
Everything you need to know about the rulings and regulations on app-to-web
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November product updates: A Paywalls special with faster builds, sharper promos, and new proof pointsNovember product updates: A Paywalls special with faster builds, sharper promos, and new proof points
Figma-to-Paywalls export, faster editing, richer previews, countdown promos, and verified metrics sharing.
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Why more ad channels for your subscription app doesn’t always mean less riskWhy more ad channels for your subscription app doesn’t always mean less risk
How to know when your team (and budget) are ready to diversify ad channels
Context wins: the hidden third dimension of paywall targetingContext wins: the hidden third dimension of paywall targeting
How paywall timing can reduce friction and drive conversion
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