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11 Lessons you’ll want to remember from App Growth Annual 2025
Scannable takeaways, snackable insights, and tactics you can ship tomorrow
RevenueCat blog - page 14
What drives your users to pay? Jobs to Be Done has the answers
Understand what motivates users and turn insights into revenue.
What customer interviews can teach you about your pricing strategy
How to uncover real insights about pricing without falling for common biases
How paid campaigns affect your app’s organic traffic
Explore the connection between paid campaigns and organic app growth—and how to make them work together.
Benchmarks are a jumping-off point, not the end-all, be-all — Phil Carter, Elemental Growth
Learn how Phil Carter's Subscription Value Loop framework helps subscription apps scale sustainably—plus, why balancing data with intuition is the key to growth.
Smart discounting strategies: When, why, and how to offer deals
Smart discounting strategies: Use deals to drive growth without risking your app’s profitability.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
“Web-to-app gives you the ability to control the user journey and funnel more effectively” — Nathan Hudson, Perceptycs
From the web to your app: Insights on the rising web-to-app trend
Life as a Developer Support Engineer at RevenueCat: Stories from the Team
Life as a Developer Support Engineer at RevenueCat: Stories and Insights
How to tackle New Year’s subscription churn
Beat the New Year’s subscription hangover before it starts
Customer Center: Automate in-app subscription support
Give your customers control: manage subscriptions, prevent churn, and collect feedback.
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The complete guide to SKAdNetwork for subscription apps
Understanding Apple's privacy-first attribution
“A big market is great only if you can take a substantial share of it” — Patrick Falzon, The App Shop
On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.
Effective testing strategies for low-traffic apps
Is A/B testing off the table? Let’s rethink experimentation.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom