RevenueCat blog - page 3

Featured Post

Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue

🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment

Jacob Eiting
Rik Haandrikman
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5 overlooked paywall improvements that drive more conversions
Growth

5 overlooked paywall improvements that drive more conversions

Subtle changes, outsized impact: Proven ways to optimize your paywall for better conversions without needing a full redesign.

Vahe Baghdasaryan

Vahe Baghdasaryan

May 01, 2025

The Supreme Court’s stance on Apple vs. Epic case: What this means for App Store monetization
Apple must allow External Payment Links: What Epic vs. Apple’s ruling means for developers, PMs, and marketers
Growth

Apple must allow External Payment Links: What Epic vs. Apple’s ruling means for developers, PMs, and marketers

Apple Anti-Steering Ruling: What It Means for App Monetization Today

Rik Haandrikman

Rik Haandrikman

May 01, 2025

Scaling beyond your niche: 3 strategies for finding your next audience
Growth

Scaling beyond your niche: 3 strategies for finding your next audience

The right way to expand without alienating your most loyal users.

Daphne Tideman

Daphne Tideman

April 30, 2025

Ensure public interface reliability: Tracking API compatibility for Android and Kotlin
Engineering

Ensure public interface reliability: Tracking API compatibility for Android and Kotlin

This article explores how to ensure public API reliability by tracking compatibility changes, by exploring the RevenueCat SDK.

Jaewoong Eum

Jaewoong Eum

April 28, 2025

Turn Your App into Revenue: Building Paywalls in Android With Jetpack Compose
Engineering

Turn Your App into Revenue: Building Paywalls in Android With Jetpack Compose

In this article, you'll learn how to seamlessly implement in-app subscriptions and paywall features in Android using Jetpack Compose and the RevenueCat SDK.

Jaewoong Eum

Jaewoong Eum

April 18, 2025

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

Listen now
Growth

Modeling attribution on iOS: what works, what doesn’t, and how to choose

How to navigate the messy world of SKAN, AEM, and probabilistic attribution — plus two practical frameworks to get a clearer picture of campaign performance.

David Vargas

David Vargas

April 17, 2025

Your sprints must pay for themselves: Dan Layfield’s product advice
Growth

Your sprints must pay for themselves: Dan Layfield’s product advice

What’s worth building? Dan Layfield shares a 3-bucket framework to help app teams prioritize features, fix churn, and ship faster.

David Barnard

David Barnard

April 16, 2025

Is monetization hurting your app’s user experience?
Growth

Is monetization hurting your app’s user experience?

Don’t trade short-term revenue for long-term trust. How ethical UX can still drive effective monetization.

Alice Muir Kocourková
Meta Ads in 2025: Expert tips from Marcus Burke
Growth

Meta Ads in 2025: Expert tips from Marcus Burke

Marcus Burke discusses AI, UGC, and the lifespan of ad creatives.

Daphne Tideman

Daphne Tideman

April 08, 2025

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The creative testing system that slashed our CAC (and scaled our spend)
Growth

The creative testing system that slashed our CAC (and scaled our spend)

We scaled Meta ad spend by 74.6% and dropped CAC 40%. Here’s how.

Nathan Hudson

Nathan Hudson

April 03, 2025

Building a lovable alien and a $1M ARR AI app
Growth

Building a lovable alien and a $1M ARR AI app

Ajay Mehta explains how smart monetization and standout characters helped Tolan cut through the AI hype.

David Barnard

David Barnard

April 02, 2025

Why Your Apple Search Ads Attribution Is About to Spike—And What It Actually Means
Growth

Why Your Apple Search Ads Attribution Is About to Spike—And What It Actually Means

How view-through attribution impacts your acquisition analytics

Francie Fernandes

Francie Fernandes

April 01, 2025

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarié, PhotoroomOlivier Lemarié, Photoroom
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