Latest Post
“A big market is great only if you can take a substantial share of it” — Patrick Falzon, The App Shop
On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.
RevenueCat blog - page 3
How to increase your annual subscription uptake
Inspiration from Runna, Mino, Freedom and more
“I don’t start working on something unless I’m confident it’s something I care about” — Christian Selig, Apollo
Exploring Apollo’s journey: from its rise to becoming Reddit’s top app to its shutdown, and what’s next for creator Christian Selig.
The essential guide to TikTok Ads for subscription apps
Everything you would possibly need to know to unlock growth for your subscription app using TikTok Ads.
Here’s the full lineup for App Growth Annual 2024
A one-day event packed with insights and strategies from the leading voices in mobile app growth.
How we built the RevenueCat SDK for Kotlin Multiplatform
Explore the architecture and key decisions behind building the RevenueCat Kotlin Multiplatform SDK, designed to streamline in-app purchases across platforms.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Apple fiscal calendar 2025 and payment dates
Stay in sync with Apple’s financial calendar and keep track of crucial payout dates
Net Promoter Score (NPS) for subscription apps: What you need to know
How to use customer feedback from NPS surveys to drive growth
Insights from Dilip Reddy on brand defense, ROAS, and scaling for Apple Search Ads
The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for.
Inside RevenueCat’s engineering strategy: Scaling beyond 32,000+ apps
The strategies and principles that guide our global team to build reliable, developer-loved software
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After the Ship: Why and how to launch your Ship-a-ton project on Product Hunt
Product Hunt is a great channel to find initial traction for your new app. Find out why and how to launch your app on Product Hunt, plus learn about a very special opportunity for Ship-a-ton projects
Get early access to a new subscription app benchmarking tool
Discover new growth opportunities for your app with the Subscription Value Loop benchmarking tool — powered by RevenueCat data.
Updating our Subscription Retention chart for better accuracy
Ensuring consistent retention metrics by fixing grace period handling.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom