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Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
RevenueCat blog - page 7
How a Golf App Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports
Why simplifying monetization transformed V1 Sports’ business
The 4 must-have lifecycle marketing campaigns to optimize revenue
How subscription apps turn engagement into sustainable revenue
The #RCGrowthChallenge: Win a $15k budget & 3 months of hands-on support from Steve P. Young
Announcing, the #RCGrowthChallenge 2024
We now handle Apple refund requests automatically: How Dipsea’s refund rate dropped 36%
A smarter way to manage refunds and protect your bottom line.
Cancellation flow best practices: Letting users go the right way
With examples from Peloton, Audible, Strava and more
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
“With TikTok, good quality content can go viral from scratch.” — Joseph Choi, Viral App Founders
How apps can leverage TikTok’s discovery power with viral content, micro-influencers, and shareable features.
“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com
The risk of ad creative concentration, how to reach older high-value demographics, and why the ultimate KPI is revenue.
How Applica redesigned Five Minute Journal’s onboarding to boost ARPU by 20%
How an onboarding experiment, designed by Applica, using the Jobs-to-be-Done framework helped improve engagement and revenue
Introducing the Official RevenueCat iOS App
Stay on Top of Your Subscription Business Anytime, Anywhere
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Understanding lifetime value (LTV) for subscription apps
What is LTV? Understand why it matters, its limitations, and how RevenueCat helps.
The complete beginner’s guide to app user testing
Everything you need to kickstart app user testing—tips, tools, and techniques.
“Customers who reach out are the ones who care” — Eli Winderbaum, Captions
On the podcast: scaling app support, the importance of fast response times, and treating support like a concierge service.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom