Featured Post
Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
Growth blog posts - page 17
App Store Pricing System update: 700 new price points
Apple announced changes to its App Store Pricing System - Read all about it
What’s a good trial conversion rate for in-app subscriptions in 2022?
Benchmarking how conversion rates stack up for different trial periods.
Lifecycle Analytics 101 for Subscription Apps
How to Uncover the Levers of Retention in Your App Data
How to build a referral program for your app
Tips for implementing a successful referral engine
Average Subscription Renewal Rates by App Category
Comparing Health & Fitness, Education, Productivity, Photo & Video, and Lifestyle.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Slopes: From Indie Side-Hustle to $1M in ARR and an Apple Design Award
In conversation with founder Curtis Herbert
Apple’s Fiscal Calendar and Payment Dates 2023
Some important dates to mark on your calendar
You’ve Shipped With RevenueCat, Now What?
Our quick getting started guide
Understanding Subscription App Benchmarks
And take a pulse on your mobile app business
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How many subscribers should you expect after one year?
Average retention rates at the end of one year
Understanding App Store Payments and Revenue Reporting
A chat with Ariel Michaeli, co-founder and CEO of Appfigures
Scaling App Marketing Teams from Scratch
The top app's CMO shares brand marketing strategies in a post-IDFA world
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom