Featured Post
Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
Growth blog posts - page 17
Should apps include the app store fees in their subscription prices?
And why Twitter's approach is probably not the model to follow.
Mobile Subscription Analytics You Need on Your Dashboard
Which mobile subscription analytics you should have on your dashboard and what they mean for your business.
10 price test ideas for your subscription app
Inspiration and advice for mobile app price testing.
App Store Pricing System update: 700 new price points
Apple announced changes to its App Store Pricing System - Read all about it
What’s a good trial conversion rate for in-app subscriptions in 2022?
Benchmarking how conversion rates stack up for different trial periods.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Lifecycle Analytics 101 for Subscription Apps
How to Uncover the Levers of Retention in Your App Data
How to build a referral program for your app
Tips for implementing a successful referral engine
Average Subscription Renewal Rates by App Category
Comparing Health & Fitness, Education, Productivity, Photo & Video, and Lifestyle.
Slopes: From Indie Side-Hustle to $1M in ARR and an Apple Design Award
In conversation with founder Curtis Herbert
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Apple’s Fiscal Calendar and Payment Dates 2023
Some important dates to mark on your calendar
You’ve Shipped With RevenueCat, Now What?
Our quick getting started guide
Understanding Subscription App Benchmarks
And take a pulse on your mobile app business
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom