Growth blog posts - page 17

Featured Post

Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue

🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment

Jacob Eiting
Rik Haandrikman
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does Apple keep its commission
App Store Pricing System update: 700 new price points
Growth

App Store Pricing System update: 700 new price points

Apple announced changes to its App Store Pricing System - Read all about it

Rik Haandrikman

Rik Haandrikman

December 06, 2022

What’s a good trial conversion rate for in-app subscriptions in 2022?
Growth

What’s a good trial conversion rate for in-app subscriptions in 2022?

Benchmarking how conversion rates stack up for different trial periods. 

Traci Hirokawa

Traci Hirokawa

November 11, 2022

Lifecycle Analytics 101 for Subscription Apps
Growth

Lifecycle Analytics 101 for Subscription Apps

How to Uncover the Levers of Retention in Your App Data

Alex Gorius

Alex Gorius

November 10, 2022

How to build a referral program for your app
Growth

How to build a referral program for your app

Tips for implementing a successful referral engine

David Barnard

David Barnard

October 25, 2022

Average Subscription Renewal Rates by App Category
Growth

Average Subscription Renewal Rates by App Category

Comparing Health & Fitness, Education, Productivity, Photo & Video, and Lifestyle.

Traci Hirokawa

Traci Hirokawa

October 13, 2022

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

Listen now
Slopes Curtis Herbert
Growth

Slopes: From Indie Side-Hustle to $1M in ARR and an Apple Design Award

In conversation with founder Curtis Herbert

David Barnard

David Barnard

September 28, 2022

Apple fiscal calendar
Apple’s Fiscal Calendar and Payment Dates 2023
Growth

Apple’s Fiscal Calendar and Payment Dates 2023

Some important dates to mark on your calendar

David Barnard

David Barnard

September 26, 2022

Getting started with RevenueCat
You’ve Shipped With RevenueCat, Now What?
Growth

You’ve Shipped With RevenueCat, Now What?

Our quick getting started guide

Brennan Knotts

Brennan Knotts

September 16, 2022

subscription app benchmarks
Understanding Subscription App Benchmarks
Growth

Understanding Subscription App Benchmarks

And take a pulse on your mobile app business

David Barnard

David Barnard

September 07, 2022

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one year renewal rates
How many subscribers should you expect after one year?
Growth

How many subscribers should you expect after one year?

Average retention rates at the end of one year

Traci Hirokawa

Traci Hirokawa

September 07, 2022

App Store payments and revenue reporting
Understanding App Store Payments and Revenue Reporting
Growth

Understanding App Store Payments and Revenue Reporting

A chat with Ariel Michaeli, co-founder and CEO of Appfigures

David Barnard

David Barnard

August 31, 2022

scale your app marketing team from scratch
Scaling App Marketing Teams from Scratch
Growth

Scaling App Marketing Teams from Scratch

The top app's CMO shares brand marketing strategies in a post-IDFA world

David Barnard

David Barnard

August 25, 2022

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarié, PhotoroomOlivier Lemarié, Photoroom
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