
Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
Apple announced changes to its App Store Pricing System - Read all about it
Benchmarking how conversion rates stack up for different trial periods.
How to Uncover the Levers of Retention in Your App Data
Tips for implementing a successful referral engine
Comparing Health & Fitness, Education, Productivity, Photo & Video, and Lifestyle.
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen nowIn conversation with founder Curtis Herbert
Some important dates to mark on your calendar
Our quick getting started guide
And take a pulse on your mobile app business
Average retention rates at the end of one year
A chat with Ariel Michaeli, co-founder and CEO of Appfigures
The top app's CMO shares brand marketing strategies in a post-IDFA world
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”