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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026
Essential insights from the world’s largest subscription app dataset
Growth blog posts - page 23
Are you willing to break the rules to succeed? — Steve P. Young, App Masters
And why many of the top apps in your category probably are.
Mistakes, monetization, and millions — Podcast with Vince Mayfield
When growth meets grit: how TalkingParents grew to $10m ARR.
How to spot churn before it happens
Churn-proof your app with early detection.
What it takes to succeed with paid user acquisition — Podcast with Thomas Petit
Set goals before you start, understand your users, and get radical with your creative testing.
50 million users, 5 key strategies: Lessons From Lose It!
And how to overcome the challenge of converting users when the free product is so good.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Building an engineering growth team and encouraging them to test
Strava’s Jason van der Merwe shares how testing is key to growth and why creating space for every idea drives better decisions.
Achieving mission & profit with freemium — Podcast with Erin Webster-Shaller and Paul Apollo, Lose It!
Lose It!'s winning strategy for growing to 50 million users organically and turning free users into subscribers.
Summer reading, sorted: Win our app growth reading list
Subscribe to the Sub Club newsletter and you could take home eight expert-picked books.
The ultimate app growth reading list: Expert-selected books
From leadership to analytics – books that cover it all.
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How Hevy tipped the scales: Insights on reaching two million downloads with Guillem Ros
Guillem discusses the app's rapid growth without paid marketing, the power of community, and their unconventional pricing strategy.
9 win-back campaign ideas: Proven strategies to re-engage lapsed subscribers
Turn auto-renew cancellations into opportunities for growth with these key strategies.
A practical guide to Google app campaigns
Demystifying Google app campaigns: a deep-dive into the potential, challenges, and optimization strategies for app promotion success.
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Olivier Lemarié, Photoroom