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The creative testing system that slashed our CAC (and scaled our spend)
We scaled Meta ad spend by 74.6% and dropped CAC 40%. Here’s how.
Growth blog posts - page 3
How paid campaigns affect your app’s organic traffic
Explore the connection between paid campaigns and organic app growth—and how to make them work together.
Benchmarks are a jumping-off point, not the end-all, be-all — Phil Carter, Elemental Growth
Learn how Phil Carter's Subscription Value Loop framework helps subscription apps scale sustainably—plus, why balancing data with intuition is the key to growth.
Smart discounting strategies: When, why, and how to offer deals
Smart discounting strategies: Use deals to drive growth without risking your app’s profitability.
“Web-to-app gives you the ability to control the user journey and funnel more effectively” — Nathan Hudson, Perceptycs
From the web to your app: Insights on the rising web-to-app trend
How to tackle New Year’s subscription churn
Beat the New Year’s subscription hangover before it starts
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
The complete guide to SKAdNetwork for subscription apps
Understanding Apple's privacy-first attribution
“A big market is great only if you can take a substantial share of it” — Patrick Falzon, The App Shop
On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.
Effective testing strategies for low-traffic apps
Is A/B testing off the table? Let’s rethink experimentation.
The essential guide to paywalls for subscription apps
Why your paywall may be costing you subscribers (and how to fix it)
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The beginner’s guide to Apple win-back offers
Bring back lapsed customers with Apple win-back offers and RevenueCat
How a Golf App Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports
Why simplifying monetization transformed V1 Sports’ business
The 4 must-have lifecycle marketing campaigns to optimize revenue
How subscription apps turn engagement into sustainable revenue
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom