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Venture capital funding vs. bootstrapping for subscription apps
Understanding the impact and implications of funding choices on app growth and autonomy.
50 million users, 5 key strategies: Lessons From Lose It!
And how to overcome the challenge of converting users when the free product is so good.
Building an engineering growth team and encouraging them to test
Strava’s Jason van der Merwe shares how testing is key to growth and why creating space for every idea drives better decisions.
Achieving mission & profit with freemium — Podcast with Erin Webster-Shaller and Paul Apollo, Lose It!
Lose It!'s winning strategy for growing to 50 million users organically and turning free users into subscribers.
Summer reading, sorted: Win our app growth reading list
Subscribe to the Sub Club newsletter and you could take home eight expert-picked books.
The ultimate app growth reading list: Expert-selected books
From leadership to analytics – books that cover it all.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
How Hevy tipped the scales: Insights on reaching two million downloads with Guillem Ros
Guillem discusses the app's rapid growth without paid marketing, the power of community, and their unconventional pricing strategy.
9 ways to win-back users who have turned off auto-renew
Turn auto-renew cancellations into opportunities for growth with these key strategies.
A practical guide to Google app campaigns
Demystifying Google app campaigns: a deep-dive into the potential, challenges, and optimization strategies for app promotion success.
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How Headspace optimized revenue by gating content — Shreya Oswal and Keya Patel, Headspace
In this episode, Shreya and Keya explore Headspace's freemium model evolution, mission-monetization balance, and the power of incentive-free referral programs.
Everything publishers need to know about app store fees, guidelines, and compliance
How news and magazine apps can turn mobile readers into subscribers — without falling foul of Apple and Google.
WWDC 2023 highlights: What’s in store for subscription apps
Charlie Chapman shares his first impressions of WWDC 2023
Want to see how RevenueCat can help?
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Olivier Lemarie, PhotoRoom