
The behavioral design behind a 12% ARPU increase at ASL Bloom
How Applica redesigned onboarding to bridge the gap between user goals and app value
How Applica redesigned onboarding to bridge the gap between user goals and app value
A practical guide to tracking trial conversions and improving SKAdNetwork attribution with RevenueCat.
The key metrics that lead to sustainable subscription growth.
Join our Tokyo Spring 2025 Tour!
Five principles to better communicate your prices
How Deezer balanced performance and brand marketing, fixed its freemium strategy, and learned when to ignore A/B test results.
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen nowA new editor, more flexibility, and full control over your paywall’s design.
How creative testing and paywall tweaks helped Zumba scale to $4.5M ARR in 14 months
Apple’s latest API aims to simplify complex in-app purchases - ideal for apps with large catalogs and bundled subscriptions.
At Applica, we’ve run countless paywall experiments, and this method consistently helps us understand what matters most to users.
From a student side project to a thriving business - how Genius Scan stayed focused on users and kept growing.
Understand what motivates users and turn insights into revenue.
How to uncover real insights about pricing without falling for common biases
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”