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20% of your churned users will come back – but are you ready?20% of your churned users will come back – but are you ready?
The question isn’t if reactivation works; it’s whether you’re set up to capture it.
She turned down $500k a year in brand deals to build trust. Result? A trial CVR of 68%.She turned down $500k a year in brand deals to build trust. Result? A trial CVR of 68%.
Nancy Anderson built a pre and postnatal fitness app to over a million users without lead magnets, a free trial, or a growth metric that could explain why it worked.
How to build a UA system when you're a one-person teamHow to build a UA system when you're a one-person team
What seven years and 125 apps taught me about running paid campaigns without a team.
You shipped a subscription app with AI — so why does it feel like you’re losing?You shipped a subscription app with AI — so why does it feel like you’re losing?
The tools keep changing, but your North Star shouldn’t
The three-week COVID pivot that saved an 11-year indie businessThe three-week COVID pivot that saved an 11-year indie business
Daniel Kennett nearly lost his house, his car, and his friendships building his first indie business — and then spent 11 years quietly building another one.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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This is not a playbook: how Mimo grew customer LTV by 65%
Why optimizing one metric at a time leads to false wins — and what to do instead
How to know if your free tier is generous enoughHow to know if your free tier is generous enough
Is your freemium tier just a trial in disguise?
A machine learning test doubled Life360’s top-tier subscriptions — without losing a single mid-tier userA machine learning test doubled Life360’s top-tier subscriptions — without losing a single mid-tier user
Giordano Contestabile ran a test that showed degrading Life360's free tier would drive massive revenue — and then the executive team yelled at him for even suggesting it.
Revenge of the brand manager: why ‘pretty’ ads fail at direct responseRevenge of the brand manager: why ‘pretty’ ads fail at direct response
Why you should be optimizing for live experience over aesthetics
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Meet the subscription app pre-mortem: how to plan for failure before you shipMeet the subscription app pre-mortem: how to plan for failure before you ship
Why pessimistic planning leads to optimistic launches
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The Hail Mary pitch that launched a #1 App Store hitThe Hail Mary pitch that launched a #1 App Store hit
Bria Sullivan pitched a focus timer to Hank Green at the end of a meeting that was already over — and it hit #1 on the App Store.
AI-generated ads: balancing attention and trust in user-generated contentAI-generated ads: balancing attention and trust in user-generated content
What actually works in synthetic ads, and how to juggle the boundary between algorithmic success and brand trust
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