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Announcing Shipaton 2026: Ship an app, win big, join the fun
Shipaton 2026 — RevenueCat's global hackathon for mobile app builders, August 1 to September 30
Growth blog posts - page 5
Why free trials don’t make sense anymore (and what user acquisition tactic to try instead)Why free trials don’t make sense anymore (and what user acquisition tactic to try instead)
Why short trials, AI costs, and web funnels are forcing UA teams to rethink free trials
The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026
Essential insights from the world’s largest subscription app dataset
The 7-day trial, and other free trial myths: how to choose the right trial length for your subscription appThe 7-day trial, and other free trial myths: how to choose the right trial length for your subscription app
How to design trials that build habits, reduce churn, and drive revenue
How Coconote hit $1M ARR in 4 months with no paid adsHow Coconote hit $1M ARR in 4 months with no paid ads
On the podcast: about hitting $1M ARR in four months with no paid ads, why trial extensions beat discounts for saving cancellations, and why you should be hiring content creators, not influencers.
Beyond SKAN: why standard app campaigns no longer define mobile UABeyond SKAN: why standard app campaigns no longer define mobile UA
How enhanced app campaigns reshape attribution, reach, and control
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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From spite-driven development to community-powered success
On the podcast: Adrian Eves about his path from Apple’s accessibility team to indie app development, building Pediapal and Auralog from personal health challenges. We cover lessons from launching, redesigning with Liquid Glass, navigating App Store features, and how community—fro
Building a hardware-enabled subscription businessBuilding a hardware-enabled subscription business
On the podcast, I talk with Michael and Mark about the boom in hardware-enabled subscriptions, why nothing worked until they stopped optimizing and started building a better product, and how they doubled their price to $79 even though the data said they could charge more.
Building Helm: turning App Store pain into a product developers loveBuilding Helm: turning App Store pain into a product developers love
On the podcast, I sit down with Pol and Hidde to discuss the frustrations developers face with App Store Connect, how they turned their own pain points into Helm, and why automating app launches and translations has become a game-changer for indie developers.
R.I.P. toggle paywall: we hardly knew yeR.I.P. toggle paywall: we hardly knew ye
Apple is now rejecting apps that use a free trial toggle on their paywalls. Here's the story of the toggle, why it's being killed, and what to build instead
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Why hybrid monetization is the default model for subscription apps in 2026Why hybrid monetization is the default model for subscription apps in 2026
Subscription-only monetization models are breaking down in the AI era
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How ElevenLabs builds and grows consumer AI apps without losing speed or clarityHow ElevenLabs builds and grows consumer AI apps without losing speed or clarity
On the podcast: how earned media can drive paid performance, building features that make for good tweets, and why stripping out your onboarding quiz might beat optimizing it.
How Sebastian Röhl built HabitKit by sticking with what worked (and starting over when it didn’t)How Sebastian Röhl built HabitKit by sticking with what worked (and starting over when it didn’t)
On the podcast, I talk with Sebastian about the power of building in public, how persistence pays off when growth is slow, and why focusing on user needs and iterative improvement can lead to unexpected success in indie app development.
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