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Start at the finish line: why you should design your activation journey backwards
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Growth blog posts - page 6
Building a hardware-enabled subscription businessBuilding a hardware-enabled subscription business
On the podcast, I talk with Michael and Mark about the boom in hardware-enabled subscriptions, why nothing worked until they stopped optimizing and started building a better product, and how they doubled their price to $79 even though the data said they could charge more.
Building Helm: turning App Store pain into a product developers loveBuilding Helm: turning App Store pain into a product developers love
On the podcast, I sit down with Pol and Hidde to discuss the frustrations developers face with App Store Connect, how they turned their own pain points into Helm, and why automating app launches and translations has become a game-changer for indie developers.
R.I.P. toggle paywall: we hardly knew yeR.I.P. toggle paywall: we hardly knew ye
Apple is now rejecting apps that use a free trial toggle on their paywalls. Here's the story of the toggle, why it's being killed, and what to build instead
Why hybrid monetization is the default model for subscription apps in 2026Why hybrid monetization is the default model for subscription apps in 2026
Subscription-only monetization models are breaking down in the AI era
How ElevenLabs builds and grows consumer AI apps without losing speed or clarityHow ElevenLabs builds and grows consumer AI apps without losing speed or clarity
On the podcast: how earned media can drive paid performance, building features that make for good tweets, and why stripping out your onboarding quiz might beat optimizing it.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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How Sebastian Röhl built HabitKit by sticking with what worked (and starting over when it didn’t)
On the podcast, I talk with Sebastian about the power of building in public, how persistence pays off when growth is slow, and why focusing on user needs and iterative improvement can lead to unexpected success in indie app development.
Why most activation metrics don’t predict who will stay (and what to use instead)Why most activation metrics don’t predict who will stay (and what to use instead)
A framework for predicting retention and revenue in subscription apps
Ship early, learn faster: speed as a strategy for early-stage app growthShip early, learn faster: speed as a strategy for early-stage app growth
When to move fast, when to slow down, and how to learn without breaking trust
How Cem Kansu helped Duolingo scale monetization without breaking freemiumHow Cem Kansu helped Duolingo scale monetization without breaking freemium
On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’ actually outperforms ‘try for free’.
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How subscription apps can use hybrid monetization to capture more revenueHow subscription apps can use hybrid monetization to capture more revenue
How combining revenue models serves different users’ willingness to pay
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NaadSadhana — the app that teaches classical music like a guruNaadSadhana — the app that teaches classical music like a guru
On the podcast, I talk with Sandeep about how a frustrated student’s struggle inspired him to create NaadSadhana, a revolutionary AI-driven app that helps singers perfect their pitch in real time. We dive into how his journey—from Microsoft and Google engineer to Apple Design Awa
5 web-to-app funnel examples that actually convert5 web-to-app funnel examples that actually convert
Learn what works (and why)
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