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What app buyers really want: insights from 10 leading acquirers
Dealmaker Evelin Herrera interviewed leading app buyers about the acquisition landscape in 2026 — here’s what every founder needs to know before selling
Growth blog posts - page 6
Consumer apps surpass gaming “for the first time” — the nuance behind the numbers
The crossover recently makes headlines, but the shift has been underway for some time
The ultimate guide to price localization
Are Apple and Google’s price localizations helping or hurting your app?
The post-attribution playbook: Eric Seufert on fixing measurement and scaling growth
Why broken measurement hurts growth more than bad ads
5 quick fixes for bad default global pricing on app stores
Why regional pricing outperforms features, funnels, and ad spend
Applications are now open for The Shippies 2025 🏆
Announcing The Shippies 2025: Celebrating App Growth Excellence 🚢
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
When paywalls get weird (and work)
How breaking UX rules can drive surprising subscription lifts
5 app monetization trends you can’t ignore in 2025
11 experts break down the top 5 monetization trends shaping the year.
From user interviews to winning ad creatives
How building informed empathy will make you a better creative strategist
The experiments that grew Zumba’s LTV by 17%
Why the world’s biggest dance brand waited 24 years to launch an app and what happened next
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Stop focusing on LTV to CAC: It’s a terrible metric for subscription apps
Why LTV:CAC falls short and what subscription apps should measure instead
Introductory offers: a key lever for growth
Introductory offers drove a 433% conversion lift and cut CPA to $13
Weekly subscriptions: when do seven-day plans make sense?
A deep dive into the value and usage of weekly subscriptions
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