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Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
Growth blog posts - page 6
“A big market is great only if you can take a substantial share of it” — Patrick Falzon, The App Shop
On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.
Effective testing strategies for low-traffic apps
Is A/B testing off the table? Let’s rethink experimentation.
The essential guide to paywalls for subscription apps
Why your paywall may be costing you subscribers (and how to fix it)
The beginner’s guide to Apple win-back offers
Bring back lapsed customers with Apple win-back offers and RevenueCat
How a Golf App Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports
Why simplifying monetization transformed V1 Sports’ business
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
The 4 must-have lifecycle marketing campaigns to optimize revenue
How subscription apps turn engagement into sustainable revenue
The #RCGrowthChallenge: Win a $15k budget & 3 months of hands-on support from Steve P. Young
Announcing, the #RCGrowthChallenge 2024
Cancellation flow best practices: Letting users go the right way
With examples from Peloton, Audible, Strava and more
“With TikTok, good quality content can go viral from scratch.” — Joseph Choi, Viral App Founders
How apps can leverage TikTok’s discovery power with viral content, micro-influencers, and shareable features.
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“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com
The risk of ad creative concentration, how to reach older high-value demographics, and why the ultimate KPI is revenue.
How Applica redesigned Five Minute Journal’s onboarding to boost ARPU by 20%
How an onboarding experiment, designed by Applica, using the Jobs-to-be-Done framework helped improve engagement and revenue
Understanding lifetime value (LTV) for subscription apps
What is LTV? Understand why it matters, its limitations, and how RevenueCat helps.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom