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Chapter 12: What's next

Getting your app onto the App Store is the beginning, not the end.

From here, the biggest opportunities usually fall into three areas:

  • Get more people to discover your app: Learn the basics of App Store Optimization (ASO), organic distribution, and user acquisition
  • Improve how your app converts: Experiment with onboarding, your paywall, pricing, trials, and subscription options
  • Keep more subscribers: Understand retention, renewals, cancellations, and what keeps people coming back

You don’t need to tackle all of these at once. Start with the biggest problem you can see in your data, make one change, and measure what happens.

Keep learning

When you’re ready to go deeper: