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What app buyers really want: insights from 10 leading acquirers
Dealmaker Evelin Herrera interviewed leading app buyers about the acquisition landscape in 2026 — here’s what every founder needs to know before selling
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How to monetize Android apps with ad-free subscriptions using RevenueCat
A step-by-step approach to monetizing Android users with an optional ad-free upgrade.
Freemium at scale: How Life360 built trust and hit $1.8B
Chris Hulls shares hard-won lessons from growing a multi-billion-dollar app — without sacrificing user trust.
Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
The behavioral design behind a 12% ARPU increase at ASL Bloom
How Applica redesigned onboarding to bridge the gap between user goals and app value
How to pre-sell app subscriptions on the web before launch
Save on platform fees, capture early revenue, and set your app up for launch success.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
How to communicate a price increase — and keep your best subscribers
Price hikes don’t have to mean mass churn. Here’s how to get timing, messaging, and customer trust right.
Meet the Web Purchase button (why and where you should test it, today)
Link out to web purchases from your iOS app paywall.
The pros, cons, and “gotchas” of the new US ruling on external iOS payments
It’s way more nuanced than people are making out.
5 overlooked paywall improvements that drive more conversions
Subtle changes, outsized impact: Proven ways to optimize your paywall for better conversions without needing a full redesign.
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Apple must allow External Payment Links: What Epic vs. Apple’s ruling means for developers, PMs, and marketers
Apple Anti-Steering Ruling: What It Means for App Monetization Today
Scaling beyond your niche: 3 strategies for finding your next audience
The right way to expand without alienating your most loyal users.
Ensure public interface reliability: Tracking API compatibility for Android and Kotlin
This article explores how to ensure public API reliability by tracking compatibility changes, by exploring the RevenueCat SDK.
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“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom