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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026
Essential insights from the world’s largest subscription app dataset
RevenueCat blog - page 3
Why hybrid monetization is the default model for subscription apps in 2026
Subscription-only monetization models are breaking down in the AI era
Your Shipyard: Creator Contest questions answered
Clear answers on building, monetization, submissions, and judging
How ElevenLabs builds and grows consumer AI apps without losing speed or clarity
On the podcast: how earned media can drive paid performance, building features that make for good tweets, and why stripping out your onboarding quiz might beat optimizing it.
Handling edge cases in Google Play Billing
Explains how to correctly handle common edge cases in Google Play Billing, including pending purchases, ITEM_ALREADY_OWNED errors, multi-quantity consumables, subscription downgrades, and network failures.
How to submit your app for Shipyard
Everything you need to know to make your app installable, testable, and ready for Shipyard judging.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
RevenueCat Paywalls changelog
Get the latest updates to RevenueCat Paywalls
How Sebastian Röhl built HabitKit by sticking with what worked (and starting over when it didn’t)
On the podcast, I talk with Sebastian about the power of building in public, how persistence pays off when growth is slow, and why focusing on user needs and iterative improvement can lead to unexpected success in indie app development.
Why most activation metrics don’t predict who will stay (and what to use instead)
A framework for predicting retention and revenue in subscription apps
How to win Shipyard
A hackers guide to building an MVP that can win RevenueCat's Shipyard hackathon
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The 15% App Store fee you’re probably not paying (but should be)
How a 10-minute enrolment can save you thousands of dollars
Ship early, learn faster: speed as a strategy for early-stage app growth
When to move fast, when to slow down, and how to learn without breaking trust
How Cem Kansu helped Duolingo scale monetization without breaking freemium
On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’ actually outperforms ‘try for free’.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom