Featured Post
What app buyers really want: insights from 10 leading acquirers
Dealmaker Evelin Herrera interviewed leading app buyers about the acquisition landscape in 2026 — here’s what every founder needs to know before selling
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Craft, Seasonality, and the Long Game
On the podcast, I talk with Jordan about the power of seasonal business cycles, why refining your ad strategy can unlock growth, and how passion-driven apps can still find market fit without a huge marketing budget.
Paywalls now work on the web
Use the same paywalls on web and mobile, with one place to design, test, and update subscription flows.
How Alper Taner Navigates the Evolving World of Mobile Growth
On the podcast I talk with Alper about the competitive advantage of ignoring (some) best practices, the risk of drawing false conclusions when researching competitor ads, and why poor metrics are just facts until proven problematic.
Understanding Google Play’s subscription lifecycle: a complete guide
You will break down the complete Google Play subscription lifecycle in depth.
Monetize faster with RevenueCat Test Store by testing purchases without App Store or Play Console
Build and test real paywalls in minutes; no App Store Connect, no Play Console, no waiting. Test Store gives you realistic purchases with a single Test API key so you can ship monetization faster.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
The play-once game that sparked an indie dev career
On the podcast I talk with Taiwo about building games that are meant to be deleted, finding success by leaning into low retention instead of fighting it, and how a single unconventional idea led to Apple featuring his work and changing his career.
Monetize from Your IDE: AI assistant + RevenueCat MCP in the IntelliJ Plugin
Explore how the AI Assistant works in RevenueCat's IntelliJ plugin, what you can accomplish with it to boost your subscription revenue.
How to monetize your app without ads
The monetization paths that actually work — and why stay avoids ads for monetization
HDYHAU surveys as an attribution source: when they work (and what to do when they don’t)
When user recall aligns with social ads, and when it can skew channel performance
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Announcing RevenueCat IntelliJ Plugin
We're announcing the RevenueCat IntelliJ plugin, which is a tool that integrates RevenueCat's core functionality directly into your IDE.
Web-to-app funnels: the complete 2026 guide
Benefits, pitfalls, and a blueprint to launch your first funnel
How Greg Cohn turned a failed app into a privacy powerhouse
On this episode of Sub Club, Greg shares the journey of how a failed product pivoted into Burner, a mobile privacy tool that has changed the way people manage multiple phone numbers.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom