Latest Post
The behavioral design behind a 12% ARPU increase at ASL Bloom
How Applica redesigned onboarding to bridge the gap between user goals and app value
RevenueCat blog - page 3
Are subscription trials dead in South Korea? What developers need to know about the country’s new subscription rules
South Korea’s updated regulations are redefining free trials and subscription renewals: What you should know
Is it time to stop offering free trials? Here’s why you should A/B test it
Free trials can boost conversions, but they can also drain revenue. Should your app take the risk?
Why Google App Campaigns is high reward, high maintenance — Ashley Black, Candid Consulting
Google’s ad platform offers huge growth potential... but only if you keep a close eye on where your budget is going
How to use RevenueCat server-to-server events for SKAdNetwork attribution
A practical guide to tracking trial conversions and improving SKAdNetwork attribution with RevenueCat.
Five North Star Metrics that drive real subscription growth
The key metrics that lead to sustainable subscription growth.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Join our Tokyo Spring 2025 Tour: A cultural & business exchange for app growth professionals
Join our Tokyo Spring 2025 Tour!
Hack Week 2025: 5 standout projects (and more!) from a week of innovation
A week of fast shipping, creative problem-solving, and projects that might just make it to production.
Subscription pricing psychology: How to influence purchasing decisions
Five principles to better communicate your prices
Freemium mistakes, brand wins, and trusting your gut – lessons from Deezer’s Sherina Khalidi
How Deezer balanced performance and brand marketing, fixed its freemium strategy, and learned when to ignore A/B test results.
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RevenueCat Paywalls: Now even more flexible with v2
A new editor, more flexibility, and full control over your paywall’s design.
How Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription success
How creative testing and paywall tweaks helped Zumba scale to $4.5M ARR in 14 months
What you need to know about Apple’s Advanced Commerce API
Apple’s latest API aims to simplify complex in-app purchases - ideal for apps with large catalogs and bundled subscriptions.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom