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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026

Essential insights from the world’s largest subscription app dataset

Lorelei Whitman

Lorelei Whitman

March 19, 2026

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VC funding vs. bootstrapping for subscription apps — Podcast with Martín Siniawski, Podcast App
Podcast App’s Martín Siniawski on funding options for new apps and more
Growth

Podcast App’s Martín Siniawski on funding options for new apps and more

On the podcast: Spinning off a new product from secondary product market fit, the journey of getting into YC, and the give and take of raising venture capital.

Peter Meinertzhagen

Peter Meinertzhagen

October 04, 2023

Five lessons on the journey to $10M ARR
Five lessons on the journey to $10M ARR
Growth

Five lessons on the journey to $10M ARR

Discover five lessons from Talking Parents' journey to $10M ARR — from surveying early and often, to providing premium support.

Peter Meinertzhagen

Peter Meinertzhagen

September 29, 2023

Hard paywall vs soft paywall: How much of your app should be locked?
Hard paywall vs soft paywall: How much of your app should be locked?
Growth

Hard paywall vs soft paywall: How much of your app should be locked?

The pros and cons of each approach, with case studies from apps like Headspace, Lose It!, and TalkingParents.

Peter Meinertzhagen

Peter Meinertzhagen

September 28, 2023

Navigating RevenueCat’s new pricing for existing users
Company

Navigating RevenueCat’s new pricing for existing users

A detailed guide to understanding the changes, benefits, and potential downsides of migrating to our updated pricing

Rik Haandrikman

Rik Haandrikman

September 22, 2023

How indie devs can get the most out of RevenueCat’s Pro features
Growth

How indie devs can get the most out of RevenueCat’s Pro features

Take advantage of RevenueCat's new plans that now include ALL features for all users.

Charlie Chapman

Charlie Chapman

September 20, 2023

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

Listen now
Helping developers make (even) more money And keeping the lights on in the process
Company

Helping developers make (even) more money

And keeping the lights on in the process

Jacob Eiting

Jacob Eiting

September 20, 2023

New Sub Club podcast episode with Eric Crowley, GP Bullhound
Building the Berkshire Hathaway of consumer subscriptions — Podcast with Eric Crowley, GP Bullhound
Growth

Building the Berkshire Hathaway of consumer subscriptions — Podcast with Eric Crowley, GP Bullhound

A look at what’s next: Regulatory battles, business transitions, and thriving amidst change.

David Barnard

David Barnard

September 20, 2023

Paywall test ideas to grow app revenue
8 paywall test ideas to grow app revenue
Growth

8 paywall test ideas to grow app revenue

It's not enough to build your paywall and hope that it'll convert — but even simple changes can bring huge returns.

David Barnard
Peter Meinertzhagen

David Barnard and Peter Meinertzhagen

September 15, 2023

How STRV & RevenueCat took Arnold Schwarzenegger’s The Pump to the top 20 in 72 hours
How STRV & RevenueCat took Arnold Schwarzenegger’s The Pump to the top 20 in 72 hours
Growth

How STRV & RevenueCat took Arnold Schwarzenegger’s The Pump to the top 20 in 72 hours

By partnering with RevenueCat, agencies like STRV can move quickly without sacrificing quality.

Peter Meinertzhagen

Peter Meinertzhagen

September 08, 2023

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Sub Club podcast episode with Reid DeRamus from Substack
How to raise prices (the right way) — Podcast with Reid DeRamus, Substack
Growth

How to raise prices (the right way) — Podcast with Reid DeRamus, Substack

Reid DeRamus unpacks the nuanced strategy behind raising prices and keeping subscribers happy.

David Barnard

David Barnard

September 06, 2023

Introducing Shiptember: A month-long celebration of shipping excellence 🛳️
Company

Introducing Shiptember: A month-long celebration of shipping excellence 🛳️

Introducing Shiptember 2023

Rik Haandrikman

Rik Haandrikman

September 01, 2023

How to use StoreKit views to build a subscription app paywall with SwiftUI
Engineering

How to use StoreKit views to build a subscription app paywall with SwiftUI

A guide on Apple’s new StoreView, ProductView, and SubscriptionStoreView APIs for building native paywalls for your subscription app.

Charlie Chapman

Charlie Chapman

August 25, 2023

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarié, PhotoroomOlivier Lemarié, Photoroom
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