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Announcing Shipaton 2026: Ship an app, win big, join the fun
Shipaton 2026 — RevenueCat's global hackathon for mobile app builders, August 1 to September 30
Growth blog posts - page 3
The post-purchase screen: how to stop Day 0 cancellationsThe post-purchase screen: how to stop Day 0 cancellations
How to stop losing subscribers before they even start the trial
How a switch from hard paywall to freemium led to a 75% LTV lift and a 50% conversion dropHow a switch from hard paywall to freemium led to a 75% LTV lift and a 50% conversion drop
Moving from a hard paywall to freemium is like switching from checkers to chess
The counterintuitive freemium strategy that scaled Opal to 1M daily active usersThe counterintuitive freemium strategy that scaled Opal to 1M daily active users
Kenneth Schlenker dropped Opal’s paid conversion rate from 20% to 9% — and it resulted in an explosion of daily active users and compounding revenue.
Stop building features: why early-stage apps need a learning roadmap firstStop building features: why early-stage apps need a learning roadmap first
A framework to test assumptions before committing to features
How an email list became a 15-year safety net for a solo app developerHow an email list became a 15-year safety net for a solo app developer
Joe Allen built Teleprompter Pro without a CS degree, a marketing budget, or a plan — and it still became his full-time business.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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Write the Tweet before you build the product
If you can't explain the feature in 280 characters, it probably isn't worth building
6 steps to design a freemium tier that drives upgrades 6 steps to design a freemium tier that drives upgrades
Why the top 10% of freemium apps outperform hard paywalls
Your app got cloned. Now what? A developer’s guide to protecting your work from copycatsYour app got cloned. Now what? A developer’s guide to protecting your work from copycats
From trademark filings to App Store complaints, here’s what you need to know (and avoid) when defending your app against clones
Why a hard paywall is the right answer for your app (until it isn’t)Why a hard paywall is the right answer for your app (until it isn’t)
On the podcast: how AI can turn your onboarding from a chore into magic, hyper-personalized experiences that drive both retention and revenue, and why your value-to-noise ratio matters more than how many features you ship.
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Frederik Riedel expected 12%. His app cut screen time by 57%.Frederik Riedel expected 12%. His app cut screen time by 57%.
On the podcast: how Frederik Riedel built one sec as a weekend prototype, accidentally triggered it 20 seconds later, and turned it into a research-backed screen time app with a proven 57% reduction. From a viral tweet with 700 followers to partnerships with Stanford, Cambridge,
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RevenueCat supports app-to-web checkout — here’s why you shouldn’t use itRevenueCat supports app-to-web checkout — here’s why you shouldn’t use it
A debate on whether the financial upside is worth the operational headache
Stop measuring downloads: what to track before product-market fitStop measuring downloads: what to track before product-market fit
The early-stage metrics that actually predict whether your app will succeed
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