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What app buyers really want: insights from 10 leading acquirers
Dealmaker Evelin Herrera interviewed leading app buyers about the acquisition landscape in 2026 — here’s what every founder needs to know before selling
Growth blog posts - page 3
UGC ads aren’t dead, they just evolved (and your app’s LTV depends on it)
The rise of feed-native, value-first ad creatives
Start here: Black Friday, holiday sales, and promotional offers
Everything you need to set up a promotional offer for your subscription app
When pricing becomes product strategy
On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, and why you might want to try a longer onboarding, or a shorter one.
The definitive guide to video paywalls
How you can leverage video to explain value, build trust, and boost paywall conversion rate
Grow ARPU by adding value for existing subscribers: tactics + real app examples
How expanding product value can unlock untapped revenue and attract new users
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
How to run a Black Friday campaign for your app on the web
It’s not too late! Spin up a Black Friday campaign in hours.
How Flighty grows by obsessing over product, not ad campaigns
Flighty's Ryan Jones talks about the power of product-driven growth, why traditional marketing strategies often fall short, and the challenges of acquiring users while staying focused on building great products.
How to run a holiday sale in Play Console for Android subscription apps
A practical guide to planning, configuring, and promoting seasonal subscription offers on Google Play.
Stop chasing growth hacks — fix your funnel first
Why the first two minutes of onboarding are your biggest growth lever
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A guide to lifetime subscriptions: are they right for your app?
How to decide if a lifetime offer is right for your app
The future of subscription apps: advice from an app-focused investment banker
GP Bullhound's Eric Crowley talks about the future of consumer subscriptions, how AI is reshaping growth, and why the best apps are built for love, not acquisition.
Product-market fit for subscription apps is a moving target
How to find PMF at every stage of growth
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom