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Announcing Shipaton 2026: Ship an app, win big, join the fun
Shipaton 2026 — RevenueCat's global hackathon for mobile app builders, August 1 to September 30
Growth blog posts - page 3
Write the Tweet before you build the productWrite the Tweet before you build the product
If you can't explain the feature in 280 characters, it probably isn't worth building
6 steps to design a freemium tier that drives upgrades 6 steps to design a freemium tier that drives upgrades
Why the top 10% of freemium apps outperform hard paywalls
Why a hard paywall is the right answer for your app (until it isn’t)Why a hard paywall is the right answer for your app (until it isn’t)
On the podcast: how AI can turn your onboarding from a chore into magic, hyper-personalized experiences that drive both retention and revenue, and why your value-to-noise ratio matters more than how many features you ship.
Frederik Riedel expected 12%. His app cut screen time by 57%.Frederik Riedel expected 12%. His app cut screen time by 57%.
On the podcast: how Frederik Riedel built one sec as a weekend prototype, accidentally triggered it 20 seconds later, and turned it into a research-backed screen time app with a proven 57% reduction. From a viral tweet with 700 followers to partnerships with Stanford, Cambridge,
RevenueCat supports app-to-web checkout — here’s why you shouldn’t use itRevenueCat supports app-to-web checkout — here’s why you shouldn’t use it
A debate on whether the financial upside is worth the operational headache
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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Stop measuring downloads: what to track before product-market fit
The early-stage metrics that actually predict whether your app will succeed
Track in-app ad revenue alongside purchases: get the full picture on monetizationTrack in-app ad revenue alongside purchases: get the full picture on monetization
Track and analyze your ad revenue alongside subscriptions and IAP all in one place.
Russia’s App Store payment block: how it impacts your MRR and what to do nextRussia’s App Store payment block: how it impacts your MRR and what to do next
Why your Russian subscriptions are about to churn
Inside Noom’s web-to-app onboarding funnel: how 113 screens build commitment before the paywallInside Noom’s web-to-app onboarding funnel: how 113 screens build commitment before the paywall
A step-by-step UX teardown of one of the longest onboarding flows in health and wellness apps
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The blended ARPU framework: how to measure hybrid monetizationThe blended ARPU framework: how to measure hybrid monetization
Why ads and subscriptions don't have to be a tug-of-war (you just need a new metric)
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Google Play’s billion-dollar billing leak: How to recover the subscribers you’re losing to payment failuresGoogle Play’s billion-dollar billing leak: How to recover the subscribers you’re losing to payment failures
A third of your Google Play cancellations aren't real churn – here's how to get them back
“Money will come” – How Super Unlimited built the #1 VPN by not optimizing for revenue“Money will come” – How Super Unlimited built the #1 VPN by not optimizing for revenue
On the podcast: the product-driven growth loop behind the #1 VPN app in the world, why they intentionally leave money on the table, and how the prettiest design often loses in their A/B tests.
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