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Shipaton 2026 — RevenueCat's global hackathon for mobile app builders, August 1 to September 30
Growth blog posts - page 3
Revenge of the brand manager: why ‘pretty’ ads fail at direct responseRevenge of the brand manager: why ‘pretty’ ads fail at direct response
Why you should be optimizing for live experience over aesthetics
Meet the subscription app pre-mortem: how to plan for failure before you shipMeet the subscription app pre-mortem: how to plan for failure before you ship
Why pessimistic planning leads to optimistic launches
The Hail Mary pitch that launched a #1 App Store hitThe Hail Mary pitch that launched a #1 App Store hit
Bria Sullivan pitched a focus timer to Hank Green at the end of a meeting that was already over — and it hit #1 on the App Store.
AI-generated ads: balancing attention and trust in user-generated contentAI-generated ads: balancing attention and trust in user-generated content
What actually works in synthetic ads, and how to juggle the boundary between algorithmic success and brand trust
The post-purchase screen: how to stop Day 0 cancellationsThe post-purchase screen: how to stop Day 0 cancellations
How to stop losing subscribers before they even start the trial
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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How a switch from hard paywall to freemium led to a 75% LTV lift and a 50% conversion drop
Moving from a hard paywall to freemium is like switching from checkers to chess
The counterintuitive freemium strategy that scaled Opal to 1M daily active usersThe counterintuitive freemium strategy that scaled Opal to 1M daily active users
Kenneth Schlenker dropped Opal’s paid conversion rate from 20% to 9% — and it resulted in an explosion of daily active users and compounding revenue.
Stop building features: why early-stage apps need a learning roadmap firstStop building features: why early-stage apps need a learning roadmap first
A framework to test assumptions before committing to features
How an email list became a 15-year safety net for a solo app developerHow an email list became a 15-year safety net for a solo app developer
Joe Allen built Teleprompter Pro without a CS degree, a marketing budget, or a plan — and it still became his full-time business.
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Write the Tweet before you build the productWrite the Tweet before you build the product
If you can't explain the feature in 280 characters, it probably isn't worth building
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6 steps to design a freemium tier that drives upgrades 6 steps to design a freemium tier that drives upgrades
Why the top 10% of freemium apps outperform hard paywalls
Your app got cloned. Now what? A developer’s guide to protecting your work from copycatsYour app got cloned. Now what? A developer’s guide to protecting your work from copycats
From trademark filings to App Store complaints, here’s what you need to know (and avoid) when defending your app against clones
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