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Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
Growth blog posts - page 9
AdAttributionKit: What subscription apps need to know
Is this a meaningful successor to SKAdNetwork?
Retargeting ads: An overlooked tactic for winback & reactivation
A relatively easy but overlooked way to win back and reactivate churned users.
8 things Microsoft can teach us about building successful subscription apps
With some of the best monetized productivity apps on the App Store, what can startups learn from the biggest company in the world?
“I think that people have the misconception of innovation being spontaneous” — Asya Paloni, Welltory
What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app.
Grow your app with RevenueCat: An intro for app marketers
Your job is to grow your app and it's our job to make that possible.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
“Developers who take that time to understand [Android] is a different platform…reap a lot more rewards” — Sarah Karam, Google
Insider tips for building better, more profitable Android apps
“The [experiments] that have really worked are very bare bones” — Ramit Arora, Microsoft
How the Microsoft 365 team optimizes their apps for ASO and monetization.
Content marketing tips for apps: Seven lessons we can learn from MySwimPro
It takes time and a lot of hard work, but content, and the community that builds up around it, can help drive long-term sustainable growth.
“Competing on the App Store, you have to operate like a startup” — Ramit Arora, Microsoft
Operating like a start-up inside the world’s biggest company
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Five takeaways from App Promotion Summit London 2024
Could weekly subscriptions, web-to-app, and empathy-based onboarding be your next unlocks for growth?
The Subscription Value Loop: A framework for subscription app growth
How value creation, value delivery, and value capture form the backbone of sustainable subscription app growth.
How to increase trial conversion rates without adding new features
Focus on how you sell and your audience, not just what you're selling.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom