RevenueCat blog - page 21

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The behavioral design behind a 12% ARPU increase at ASL Bloom

How Applica redesigned onboarding to bridge the gap between user goals and app value

Jason Gossett

Jason Gossett

May 08, 2025

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Two Key Metrics You Won’t Find in the State of Subscription Apps Benchmarks
Two Key Metrics You Won’t Find in the State of Subscription Apps Benchmarks
Growth

Two Key Metrics You Won’t Find in the State of Subscription Apps Benchmarks

We explain why we left out these metrics (LTV and CAC), what they mean, and why they're essential for all subscription apps to measure.

Traci Hirokawa

Traci Hirokawa

January 24, 2023

2023 In-App Subscription Benchmarks: Top quartile apps performed 3-14x better than their peers
Growth

2023 In-App Subscription Benchmarks: Top quartile apps performed 3-14x better than their peers

Presenting RevenueCat's first in-depth in-app subscription benchmark report

Jacob Eiting

Jacob Eiting

January 17, 2023

Should Apps Include App Store Fees in Their Subscription Prices?
Should apps include the app store fees in their subscription prices?
Growth

Should apps include the app store fees in their subscription prices?

And why Twitter's approach is probably not the model to follow.

Jacob Eiting

Jacob Eiting

January 17, 2023

Mobile Subscription Analytics You Need on Your Dashboard
Growth

Mobile Subscription Analytics You Need on Your Dashboard

Which mobile subscription analytics you should have on your dashboard and what they mean for your business.

Francie Fernandes

Francie Fernandes

January 09, 2023

Maintaining balance at RevenueCat
Company

Maintaining balance at RevenueCat

Building a marathon-minded culture and avoiding burnout

Alicja Notowska

Alicja Notowska

January 05, 2023

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

Listen now
The Anatomy of App Store Receipts
Engineering

App Store receipt signing certificate changes in 2023

February 7 2023 receipt signing certificate changes for the App Store

Rik Haandrikman

Rik Haandrikman

December 27, 2022

StoreKit 2 tutorial: implementing in-app purchases in a SwiftUI app
iOS In-App Subscription Tutorial with StoreKit 2 and Swift
Engineering

iOS In-App Subscription Tutorial with StoreKit 2 and Swift

A step-by-step guide to a working SwiftUI sample app with subscriptions.

Josh Holtz

Josh Holtz

December 13, 2022

A/B Price Testing Guide for Mobile Apps
Engineering

A/B Price Testing Guide for Mobile Apps

Key questions and expert answers for mobile apps looking to run price testing.

Jakub Chour

Jakub Chour

December 07, 2022

Price Testing for Mobile Apps
Engineering

Price Testing for Mobile Apps

An end-to-end solution for running price experiments.

Dan Pannasch

Dan Pannasch

December 07, 2022

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10 price test ideas for your subscription app 
Growth

10 price test ideas for your subscription app 

Inspiration and advice for mobile app price testing.

Francie Fernandes

Francie Fernandes

December 07, 2022

does Apple keep its commission
App Store Pricing System update: 700 new price points
Growth

App Store Pricing System update: 700 new price points

Apple announced changes to its App Store Pricing System - Read all about it

Rik Haandrikman

Rik Haandrikman

December 06, 2022

App Store rejections
Postmortem for Aurora Postgres Migration November 23 2022
Engineering

Postmortem for Aurora Postgres Migration November 23 2022

A detailed breakdown of our November 23 2022 performance issues

Guillermo Pérez

Guillermo Pérez

December 05, 2022

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarié, PhotoroomOlivier Lemarié, Photoroom
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