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Announcing Shipaton 2026: Ship an app, win big, join the fun
Shipaton 2026 — RevenueCat's global hackathon for mobile app builders, August 1 to September 30
Blog - page 22
Why creative fatigue is killing your ROASWhy creative fatigue is killing your ROAS
Why ad algorithms punish slowness on creative testing and what you can do about it.
RevenueCat Flutter SDK adds web supportRevenueCat Flutter SDK adds web support
Flutter developers can now use RevenueCat to manage subscriptions across web, mobile, and desktop platforms.
RevenueCat Part 2RevenueCat Part 2
It’s not just about subscriptions anymore — we’re building the most important software company for apps.
Google I/O 2025: Monetization & Play Console Highlights (and the case of the missing Billing Library 8)Google I/O 2025: Monetization & Play Console Highlights (and the case of the missing Billing Library 8)
Key monetization takeaways from Google I/O 2025: Play Console redesign, subscription bundles, churn‑busting tools, and a peek at Billing Library 8
Churn in subscription apps: top 5 cancelation reasons (and what to do about them)Churn in subscription apps: top 5 cancelation reasons (and what to do about them)
SOSA 2025 benchmarks reveal where most apps lose users (and how to fix it)
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Build a single Expo app with subscriptions on iOS, Android, and Web using RevenueCat
Use one React Native codebase and RevenueCat’s Web Billing SDK to support subscriptions across platforms in 30 mins
How to monetize Android apps with ad-free subscriptions using RevenueCatHow to monetize Android apps with ad-free subscriptions using RevenueCat
A step-by-step approach to monetizing Android users with an optional ad-free upgrade.
Freemium at scale: How Life360 built trust and hit $1.8BFreemium at scale: How Life360 built trust and hit $1.8B
Chris Hulls shares hard-won lessons from growing a multi-billion-dollar app — without sacrificing user trust.
Web vs. in-app subscriptions: Web subscriptions result in 6% drop in takehome revenueWeb vs. in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs. web experiment
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The behavioral design behind a 12% ARPU increase at ASL BloomThe behavioral design behind a 12% ARPU increase at ASL Bloom
How Applica redesigned onboarding to bridge the gap between user goals and app value
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How to pre-sell app subscriptions on the web before launchHow to pre-sell app subscriptions on the web before launch
Save on platform fees, capture early revenue, and set your app up for launch success.
How to communicate a price increase — and keep your best subscribersHow to communicate a price increase — and keep your best subscribers
Price hikes don’t have to mean mass churn. Here’s how to get timing, messaging, and customer trust right.
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