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Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
RevenueCat blog - page 6
RevenueCat Paywalls: Now even more flexible
A new editor, more flexibility, and full control over your paywall’s design.
How Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription success
How creative testing and paywall tweaks helped Zumba scale to $4.5M ARR in 14 months
What you need to know about Apple’s Advanced Commerce API
Apple’s latest API aims to simplify complex in-app purchases - ideal for apps with large catalogs and bundled subscriptions.
The MaxDiff method: A smarter way to test paywall value propositions
At Applica, we’ve run countless paywall experiments, and this method consistently helps us understand what matters most to users.
How a dorm room project became a 5M MAU scanning app
From a student side project to a thriving business - how Genius Scan stayed focused on users and kept growing.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
What drives your users to pay? Jobs to Be Done has the answers
Understand what motivates users and turn insights into revenue.
What customer interviews can teach you about your pricing strategy
How to uncover real insights about pricing without falling for common biases
How paid campaigns affect your app’s organic traffic
Explore the connection between paid campaigns and organic app growth—and how to make them work together.
Benchmarks are a jumping-off point, not the end-all, be-all — Phil Carter, Elemental Growth
Learn how Phil Carter's Subscription Value Loop framework helps subscription apps scale sustainably—plus, why balancing data with intuition is the key to growth.
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Smart discounting strategies: When, why, and how to offer deals
Smart discounting strategies: Use deals to drive growth without risking your app’s profitability.
“Web-to-app gives you the ability to control the user journey and funnel more effectively” — Nathan Hudson, Perceptycs
From the web to your app: Insights on the rising web-to-app trend
Life as a Developer Support Engineer at RevenueCat: Stories from the Team
Life as a Developer Support Engineer at RevenueCat: Stories and Insights
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom