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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026
Essential insights from the world’s largest subscription app dataset
Growth blog posts - page 8
Applications are now open for The Shippies 2025 🏆
Announcing The Shippies 2025: Celebrating App Growth Excellence 🚢
When paywalls get weird (and work)
How breaking UX rules can drive surprising subscription lifts
5 app monetization trends you can’t ignore in 2025
11 experts break down the top 5 monetization trends shaping the year.
From user interviews to winning ad creatives
How building informed empathy will make you a better creative strategist
The experiments that grew Zumba’s LTV by 17%
Why the world’s biggest dance brand waited 24 years to launch an app and what happened next
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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Stop focusing on LTV to CAC: It’s a terrible metric for subscription apps
Why LTV:CAC falls short and what subscription apps should measure instead
Introductory offers: a key lever for growth
Introductory offers drove a 433% conversion lift and cut CPA to $13
Weekly subscriptions: when do seven-day plans make sense?
A deep dive into the value and usage of weekly subscriptions
The metrics that actually help you scale paid ads profitably
Why chasing CPC and CTR won’t grow your subscription app
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The biggest misconception about web-to-app funnels (and why it’s costing you money)
If you launch your first web-to-app flow without considering this, you could be pouring gasoline on your marketing budget.
How real demand turned a hobby app into a business
Why saying no to a buyout gave one indie developer his breakthrough
Scaling UA without wrecking your conversion rate: A Meta campaign playbook
A structured testing system helped one app lower cost-per-trial while targeting its most profitable users
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Olivier Lemarié, Photoroom