
Do holiday offers bring subscription apps more than a sales spike? Data from 5K apps
We analyzed 5,000 subscription apps to see how new paying customers, six-month revenue, and paywall patterns changed across Black Friday, Christmas, and New Year.

We analyzed 5,000 subscription apps to see how new paying customers, six-month revenue, and paywall patterns changed across Black Friday, Christmas, and New Year.
HDYHAU surveys as an attribution source: when they work (and what to do when they don’t)When user recall aligns with social ads, and when it can skew channel performance
Announcing RevenueCat IntelliJ PluginWe're announcing the RevenueCat IntelliJ plugin, which is a tool that integrates RevenueCat's core functionality directly into your IDE.
Web-to-app funnels: the complete 2026 guideBenefits, pitfalls, and a blueprint to launch your first funnel
How Greg Cohn turned a failed app into a privacy powerhouseOn this episode of Sub Club, Greg shares the journey of how a failed product pivoted into Burner, a mobile privacy tool that has changed the way people manage multiple phone numbers.
App2web: a developer’s guide to external purchases on iOS and AndroidWhere you can offer web checkout, which fees apply, and how to connect web purchases to your app with RevenueCat.
Interviews and deep dives with the experts behind the biggest apps in the world.
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Figma-to-Paywalls export, faster editing, richer previews, countdown promos, and verified metrics sharing.
Why more ad channels for your subscription app doesn’t always mean less riskHow to know when your team (and budget) are ready to diversify ad channels
Context wins: the hidden third dimension of paywall targetingHow paywall timing can reduce friction and drive conversion
Google Play’s subscription with Add-ons: guide to multi-line subscriptionsRead on to explore what multi-line subscriptions are, discuss practical strategies for using them effectively, walk through the implementation details using the Play Billing Library directly.
How Shotsy became the go-to app for GLP-1 trackingAja Beckett created Shotsy, the go-to mobile app for GLP-1 medication tracking. She turned her personal health journey into a product loved by thousands, focusing on authenticity, user-first design, and a mission to empower people on similar paths.
UGC ads aren’t dead, they just evolved (and your app’s LTV depends on it)The rise of feed-native, value-first ad creatives
Android SDK lifecycle management with Hilt dependency injectionIn this article, you'll dive deep into SDK lifecycle management with Hilt, dependency injection library.
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