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11 Lessons you’ll want to remember from App Growth Annual 2025
Scannable takeaways, snackable insights, and tactics you can ship tomorrow
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How I use RevenueCat to offer users frictionless free trials in my app Personal Best
Discover how indie dev Shaun transformed his app's growth by building a ramp, not a wall.
What it takes to succeed with paid user acquisition — Podcast with Thomas Petit
Set goals before you start, understand your users, and get radical with your creative testing.
50 million users, 5 key strategies: Lessons From Lose It!
And how to overcome the challenge of converting users when the free product is so good.
Trusted Entitlements: Making MiTM piracy a thing of the past
Safeguarding IAPs and premium features with cryptography and RevenueCat’s latest security feature
Building an engineering growth team and encouraging them to test
Strava’s Jason van der Merwe shares how testing is key to growth and why creating space for every idea drives better decisions.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Achieving mission & profit with freemium — Podcast with Erin Webster-Shaller and Paul Apollo, Lose It!
Lose It!'s winning strategy for growing to 50 million users organically and turning free users into subscribers.
Summer reading, sorted: Win our app growth reading list
Subscribe to the Sub Club newsletter and you could take home eight expert-picked books.
The ultimate app growth reading list: Expert-selected books
From leadership to analytics – books that cover it all.
RevenueCat simplifies Google’s prepaid plans: An opportunity to expand your global subscriber base
Prepaid plans offer users more control over their subscriptions — take advantage with RevenueCat’s ready support for Billing Library 5.
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How Hevy tipped the scales: Insights on reaching two million downloads with Guillem Ros
Guillem discusses the app's rapid growth without paid marketing, the power of community, and their unconventional pricing strategy.
Building the RC Fortress: Protecting your payments against outages
Bolstering service reliability and ensuring seamless end-to-end user experience in the face of downtime.
9 win-back campaign ideas: Proven strategies to re-engage lapsed subscribers
Turn auto-renew cancellations into opportunities for growth with these key strategies.
Want to see how RevenueCat can help?
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Olivier Lemarié, Photoroom