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11 Lessons you’ll want to remember from App Growth Annual 2025
Scannable takeaways, snackable insights, and tactics you can ship tomorrow
RevenueCat blog - page 27
Building an engineering growth team and encouraging them to test
Strava’s Jason van der Merwe shares how testing is key to growth and why creating space for every idea drives better decisions.
Achieving mission & profit with freemium — Podcast with Erin Webster-Shaller and Paul Apollo, Lose It!
Lose It!'s winning strategy for growing to 50 million users organically and turning free users into subscribers.
Summer reading, sorted: Win our app growth reading list
Subscribe to the Sub Club newsletter and you could take home eight expert-picked books.
The ultimate app growth reading list: Expert-selected books
From leadership to analytics – books that cover it all.
RevenueCat simplifies Google’s prepaid plans: An opportunity to expand your global subscriber base
Prepaid plans offer users more control over their subscriptions — take advantage with RevenueCat’s ready support for Billing Library 5.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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How Hevy tipped the scales: Insights on reaching two million downloads with Guillem Ros
Guillem discusses the app's rapid growth without paid marketing, the power of community, and their unconventional pricing strategy.
Building the RC Fortress: Protecting your payments against outages
Bolstering service reliability and ensuring seamless end-to-end user experience in the face of downtime.
9 win-back campaign ideas: Proven strategies to re-engage lapsed subscribers
Turn auto-renew cancellations into opportunities for growth with these key strategies.
A practical guide to Google app campaigns
Demystifying Google app campaigns: a deep-dive into the potential, challenges, and optimization strategies for app promotion success.
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Subscribe to the Sub Club Newsletter for insider insights & expert advice
Sign up for the biweekly Sub Club Newsletter and stay ahead of the curve.
How Headspace optimized revenue by gating content — Shreya Oswal and Keya Patel, Headspace
In this episode, Shreya and Keya explore Headspace's freemium model evolution, mission-monetization balance, and the power of incentive-free referral programs.
Everything publishers need to know about app store fees, guidelines, and compliance
How news and magazine apps can turn mobile readers into subscribers — without falling foul of Apple and Google.
Want to see how RevenueCat can help?
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Olivier Lemarié, Photoroom