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Growth blog posts - page 2
A patron plan with no extra features outsold expectations — and proved design alone can be a businessA patron plan with no extra features outsold expectations — and proved design alone can be a business
Andy Allen built a 2-person app studio whose most expensive subscription tier unlocks essentially no extra features — and it outsells expectations every year.
Your app is perfectly optimized. That’s why nobody remembers it.Your app is perfectly optimized. That’s why nobody remembers it.
When every app copies the same playbook, the only advantage left is meaning something.
Monthly plans might be your best optionMonthly plans might be your best option
The hidden cost of long commitment periods
He turned down 75K for his app with 12K in sales. It hit $1M two years later.He turned down 75K for his app with 12K in sales. It hit $1M two years later.
Eric Duffett had done $12,000 in total sales when a company offered $75,000 for his side-project golf app — and told him they'd crush him if he said no.
How to build a reactivation strategy that actually worksHow to build a reactivation strategy that actually works
Most apps treat cancellation as the end of the relationship. It's actually step zero of reactivation.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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Why you should build another to-do list app (with a little help from Claude)
Austin Blake built a task manager in the most crowded category on the App Store — and it got featured in the Apple Newsroom.
20% of your churned users will come back – but are you ready?20% of your churned users will come back – but are you ready?
The question isn’t if reactivation works; it’s whether you’re set up to capture it.
She turned down $500k a year in brand deals to build trust. Result? A trial CVR of 68%.She turned down $500k a year in brand deals to build trust. Result? A trial CVR of 68%.
Nancy Anderson built a pre and postnatal fitness app to over a million users without lead magnets, a free trial, or a growth metric that could explain why it worked.
How to build a UA system when you're a one-person teamHow to build a UA system when you're a one-person team
What seven years and 125 apps taught me about running paid campaigns without a team.
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You shipped a subscription app with AI — so why does it feel like you’re losing?You shipped a subscription app with AI — so why does it feel like you’re losing?
The tools keep changing, but your North Star shouldn’t
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The three-week COVID pivot that saved an 11-year indie businessThe three-week COVID pivot that saved an 11-year indie business
Daniel Kennett nearly lost his house, his car, and his friendships building his first indie business — and then spent 11 years quietly building another one.
This is not a playbook: how Mimo grew customer LTV by 65%This is not a playbook: how Mimo grew customer LTV by 65%
Why optimizing one metric at a time leads to false wins — and what to do instead
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